Resource Archive

3 Lessons from the Ouija SnapChat Ad

SnapChat—the application that allows users to send temporary media (videos, images, etc.) to one another—is looking to boost its revenues. Days ago, SnapChat announced advertisements would begin appearing in the “Recent Updates” section for U.S. Snapchatters. The first ad was a movie trailer promoting Universal Studio’s latest horror movie, “Ouija” (watch the ad here, located […]

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