Resources
Is Google Dumping Your Analytics Data for GDPR?
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25….
2018 Marketing Predictions: Paid Media
Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth….
The Power of Affinity Audiences
Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users…
Paid Search Territory: Why Bid on Brand Terms?
Many SEM experts advocate bidding on branded keywords because it increases the real estate your brand occupies on the search engine results page (SERP). Additionally, it makes it more expensive for your competitor to steal clicks from people who are looking for your brand. But there’s more to it. Check out the reasons that Oneupweb’s…
Forecasting Performance for the Holiday Season
For many retail advertisers, the holiday represents the busiest time of the year. Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy. Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight. It’s not uncommon for clients to see a 10x volume increase…
New Google AdWords Feature Rolling Out Soon
Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers. Google has yet to confirm the exact date but we’d anticipate…
Oneupweb’s Guide to Pinterest: Promoted Pins (Part 2)
Last week we reviewed the basics of Pinterest for advertisers. Now it’s time to get into the specifics, starting with Promoted Pins What are Promoted Pins? Facebook has Promoted Posts, Twitter has Promoted Tweets, and Pinterest has Promoted Pins Promoted Pins show up in relevant search results and category feeds. Similar to Google, users can…
Avoid the Creep Factor: Retargeting Ads
It would be amazing if every single customer who came across your website followed a straight path to purchase. Someone visits your site for the first time, fills out a form-fill to download an ebook, then clicks the “Yes, I would like to talk to a member of the sales team” button. Minutes later, the…
The Oneupweb Mobile Response Team Tackles Yahoo Gemini
You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take…
Super Bowl 49
There is nothing I’d rather do on this Monday morning at work than write about my favorite, and least favorite, Super Bowl commercials. Seriously, I wait all year long to judge the companies who spend $4M on a 30-second spot and a jaw-dropping $8M on a 60-second spot. What other venue allows your brand to…
The “B” Side: A Mixtape Infographic of Google Facts
Google is one of the most influential companies ever, and it’s practically synonymous with the Internet. This infographic highlights some of our favorite facts about Google that you may not have heard before. And for even more fun facts, watch our video! Is the “Google 15” a risk you’re willing to take? Goats are a…
Marketing Tip of the Week: Always Be Testing
Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does. We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle. This Week’s Marketing Tip: Always Be…
