Resources
Allocate Your Marketing Budget Like a Pro: 3 Fail-Proof Steps
Whether you represent a brand that’s large, small or somewhere in between—you’re likely dealing with a marketing budget that feels stretched—at best. Marketing budgets don’t tend to run in excess, despite the fact that digital flipped marketing from a cost center to a profit center for most businesses. So where do you start? How do…
They’re Here: New Facebook Right Hand Column Ads Now Being Served
On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column (RHC) Ads are here RHC…
Does My Landing Page Suck? 7 Questions To Ask Yourself
Your media buys are targeted. Your ad creative – brilliant. The click-through-rates have never been better… but leads aren’t pouring in. My friend, your landing page just might suck. Ask yourself these 7 questions to start building more successful landing pages, and get the most out of your ever diminishing advertising budget. 1. Is My…
7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads
So you’ve started a Google AdWords campaign. You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn…
Facebook’s New Ad Format: 3 Things You Need to Know
Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…
The Disappearing Desktop: 3 Tips for Mobile Advertising
If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that…
Formal RFPs : 4 Ways to Guarantee the Responses You Want
It’s spring time (close enough) and you can smell the marketing and advertising RFPs getting ripe on the vine. They’re ready to be launched into the world seeking fruitful new agency partners and creative brilliance. Or at least, that’s the idea. If you’ve lived through the process on either side, you know that it rarely…
MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW
We are continuing the celebration of International Women’s Day with our client, Lisa Freede, as she participates in MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW tonight, Wednesday, March 12th. Founder and Creative Director, Lisa Freede, will be joined by ELLE Magazine editor, Rachel Baker, New York fashion designer, Jonathan Simkhai,…
Instagram Video vs. Vine: 5 Things Brands Should Consider
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat,…
3 Myths of Facebook Advertising
In the months before its disastrous IPO, Facebook faced a lot of tough questions about the viability of its advertising business: Is the social network valuable for ecommerce? Could Facebook truly leverage its database in the face of growing consumer privacy concerns? Could it convince marketers of its continued relevance in an increasingly mobile world?…
Direct Mail & Digital Marketing: Do You Have a Balanced Strategy?
The Titanic was supposedly unsinkable and so, for a time, were American catalog companies — brands as enshrined in the mythology of American business as capitalism itself. Montgomery Ward, Sears, JC Penney: pioneering companies such as these were instrumental in shaping modern consumers’ expectations for selection, convenience and service. And today, while the golden age…
CRM Retargeting in Higher Education Marketing
In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the…