Resources

B2B Holiday Remarketing :: Paid Media

Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a…

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Google Moves PLAs to the top of the SERP

Did you notice any changes in the Google search engine results pages (SERP) today? They involve where Product Listing Ads (PLAs) appear on the SERP and also an “Ads” identifier. Google has been busy updating its SERP, with an emphasis on PLA placement and a way to better identify paid content from a natural listing….

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PPC of Pizza Pie

Paid Search is an effective marketing tool for franchisors….

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Change, Sweet Change

Franchisors should be taking advantage of the opportunities for success that are currently available through both natural search and social media campaigns. A new paper from Oneupweb explains how, and why….

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A smartphone showing the Google SERP with the query, "analytics."

4 Fundamental Paid Search Marketing Tips

Every marketer is looking for ways to minimize cost and maximize return. With a paid search marketing campaign, companies are able to minimize cost and maximize their ROI by targeting potential customers on the web. Here are four fundamental tips for getting started with a paid search campaign….

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Perfecting Franchise PPC Management

Managing franchise clients can be an interesting feat in the world of paid search marketing. Here are a couple of tips for keeping franchisors and franchisees in touch with their PPC campaigns….

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CSE Optimization: 5 Steps for Success with Comparison Shoppers

Tips on how to attain success on the major Comparison Shopping Engines….

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