Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a…
Did you notice any changes in the Google search engine results pages (SERP) today? They involve where Product Listing Ads (PLAs) appear on the SERP and also an “Ads” identifier. Google has been busy updating its SERP, with an emphasis on PLA placement and a way to better identify paid content from a natural listing….
Franchisors should be taking advantage of the opportunities for success that are currently available through both natural search and social media campaigns. A new paper from Oneupweb explains how, and why….
Every marketer is looking for ways to minimize cost and maximize return. With a paid search marketing campaign, companies are able to minimize cost and maximize their ROI by targeting potential customers on the web. Here are four fundamental tips for getting started with a paid search campaign….
Managing franchise clients can be an interesting feat in the world of paid search marketing. Here are a couple of tips for keeping franchisors and franchisees in touch with their PPC campaigns….