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Paid Media

FAQs: What Is PPC & Paid Media? Paid Search Marketing Overview

PPC, or paid media, refers to advertisements that businesses pay for every time a user clicks on their ad. The advertisers earn ROI from the leads and conversions that come from the paid-generated traffic. There are two main types of PPC advertising: Paid search ads, which appear in Google and Bing as links featured more […]

in Paid Media

The Pocket Sized List of PPC Terms You Need to Know

To the PPC and paid media industry outsider the terms, abbreviations and phrases we use on a daily basis may sound more like Harry Potter-esque gobbledygook than modern day English. But, with the help of this handy little list you will be waving your PPC wand of knowledge like a real Google Adwords pro quicker […]

in Paid Media