Resource Archive

Are You Ready For Holiday Success? 5 Tips for Paid Media Success

With the 2014 holiday shopping season quickly approaching, you MUST ensure that you have a thorough strategy for your Paid campaigns. Now is the time to meet with your project managers to discuss the specifics of your upcoming campaigns. Online shopping continues to break previous year records for Black Friday, Thanksgiving and Christmas. Here are […]

in Paid Media

CRM Retargeting in Higher Education Marketing

In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the […]

in Paid Media

Potential New Google+ Ads Require More Transparency

More than 2 years after launch, Google+ continues to struggle as a social network. For users, the problem is relevance. “I don’t know anyone using Google+, so why should I?” is the common refrain. For marketers, the problem is bigger. We know people are using it, but we don’t know exactly how many and how […]

in Paid Media

B2B Holiday Remarketing :: Paid Media

Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a […]

in Paid Media

Google Announces Shopping Campaigns

Google has announced the creation of Shopping campaigns, a new type of campaign for Product Listing Ads. These campaigns will bring new functionalities to the already popular Google Shopping product. One of the most important is the ability to browse product inventory in AdWords and build product groups for items you want to bid on. […]

in Blog