On May 27th, Google announced a couple major changes regarding location ad extensions.
Three examples of people using PPC in innovative, creative, and maybe even creepy ways.
I’ve been managing PPC engagements for over the better part of a decade. A lot has changed in digital marketing in that time, but most significant from my point of view is the way we work with clients versus the early days.
Google has been changing how pay-per-click advertisements appear on the search engine results page. Many ads in the premium spots now feature the first description line in the same line as the ad title.
Recently Google rolled out some changes to their algorithm and user interface.
According to the IAB (Interactive Advertising Bureau), internet ad spending dropped in 2009 for the first time since the 2001-2002 economic recession. Although overall ad spend dropped in 2009, the last quarter of the year actually showed a 14 percent increase from $5.5 billion to $6.3 billion.
There are a variety of exciting, new marketing methods available to businesses today, but not everyone is utilizing these channels to reach their existing and potential audiences.
When you combine strong listening skills with creativity and experience, you lay the foundation to not only deliver a bull’s-eye proposal, but to also exceed expectations and goals.
Once you’ve caught up and had the time think about all the unique targeting options that Facebook provides, you should start planning your ad messaging out for the next several weeks. Here are a few reasons why.
The first step to finding the right marketing combination is to be aware of every single marketing weapon in your arsenal. Apply benefits and features of what you are offering to your target audience’s everyday life.
The paid search wish list for Google, Yahoo and Bing.
Allocate a portion of next month’s click spend budget to new landing page development.