Google has announced plans to put Performics up for sale. When the Performics purchase was announced, many online marketers pointed out the obvious conflict of interest in a search engine running its own search engine marketing company.
It’s official. Google has acquired DoubleClick, a digital marketing company, for $3.1 billion. In the process of this acquisition, Google has also become the proud owner of its very own SEO/SEM company: DoubleClick Performics.