Resource Archive

Google Announces Performics Sale

Google has announced plans to put Performics up for sale. When the Performics purchase was announced, many online marketers pointed out the obvious conflict of interest in a search engine running its own search engine marketing company.

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Google Snags SEO Services & SEMPO Seat in DoubleClick Deal

It’s official. Google has acquired DoubleClick, a digital marketing company, for $3.1 billion. In the process of this acquisition, Google has also become the proud owner of its very own SEO/SEM company: DoubleClick Performics.

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