Resource Archive

B2Bs: How Important Is Personal Value (Infographic)

B2Bs: Personal Value is a pretty big deal. B2B marketers can have it a little rough—they’re not sleek and sexy like Apple; they don’t have the trendiness of a Warby Parker or a Toms Shoes. Or do they? Here at Oneupweb, we think it’s just a matter of perspective. We think you should inject a […]

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Point, Click and Shake Hands: Personal Value in Ecommerce

In a great article on the importance of humanizing brands in improving ecommerce loyalty, Chris Malone outlines his study’s findings that “online shoppers at ‘multi-channel’ retailers such as Best Buy, Macy’s, Sears and Walmart reported much higher customer loyalty than those who had only made in-store purchases.” The bottom line: personal value matters. Many of […]

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