Oneupweb’s Guide to Pinterest: Promoted Pins (Part 2)

Last week we reviewed the basics of Pinterest for advertisers.  Now it’s time to get into the specifics, starting with Promoted Pins What are Promoted Pins? Facebook has Promoted Posts, Twitter has Promoted Tweets, and Pinterest has Promoted Pins Promoted Pins show up in relevant search results and category feeds.  Similar to Google, users can […]

in Paid Media

Oneupweb’s Guide to Pinterest: Overview (Part 1)

In this series, we’ll provide an in-depth look at Pinterest for advertisers, starting with a general overview. Next week, we’ll cover Promoted Pins, followed by Rich Pins the following week, then Buyable Pins and finally management and reporting. What is Pinterest? Pinterest is a social search engine used for bookmarking interesting products and images that […]

in Paid Media

Pinterest Begins Testing Promoted Pins

The inevitable shift toward promoted pins on Pinterest is upon us and marketers couldn’t be happier. The social-bookmarking company announced that it plans to start testing promoted pins, but they didn’t give a start date or divulge the names of the participating businesses. This is the natural progression for Pinterest, especially since releasing “rich pins” […]

in Blog