Resource Archive

Oneupweb’s Guide to Pinterest: Rich Pins (Part 3)

In our last post we covered Promoted Pins, now it’s time to talk Rich Pins. What are Rich Pins? Rich Pins are a special type of Pin that makes using the platform more straightforward and seamless. Not to be confused with Promoted Pins, Rich Pins are actually free for businesses. These Pins include extra information […]

in Blog

Sharing the Local Produce Love with a CSA Summer Recipe

Recently, Oneupweb joined a CSA (Community Supported Agriculture), which is a growing social and agricultural movement that encourages small farm preservation and profitability by directly linking local growers with local community members. The farm that we chose is Meadowlark Farms and we got our first batch last week! It was so fun to get the […]

in Blog

Move over Google, Pinterest is Coming in Hot

While we all know Google is the world’s largest search engine, we need to remember there are other ways people are searching the Internet, including social search engines like Pinterest. Pinterest–the visual discovery social channel we all love–has evolved far beyond its humble scrap-booking and recipe-sharing origins. With massive growth resulting in an ever-growing uber […]

in Blog

The Art of Targeting Men Using Pinterest

Considering recent site improvements and the launch of Promoted Pins, advertisers have excellent new opportunities to target men using Pinterest. When Pinterest launched in March 2010, it nailed the landing in becoming the premier online digital scrapbook for collecting recipes, DIY schematics, wedding ideas, inspirational quotes, and much more (including my favorite: the Willy Wonka […]

in Paid Media

4 Reasons Pinterest Promoted Pins Are the Best Thing in Social Commerce

Pinterest is in the final beta rounds of Promoted Pins, and we already know this new form of advertising will revolutionize social commerce. I’ve been a social commerce believer since I sold my used text books in a Facebook group almost 10 years ago. Now a decade of e-commerce client work, blogs and white papers […]

in Paid Media

Pinterest Begins Testing Promoted Pins

The inevitable shift toward promoted pins on Pinterest is upon us and marketers couldn’t be happier. The social-bookmarking company announced that it plans to start testing promoted pins, but they didn’t give a start date or divulge the names of the participating businesses. This is the natural progression for Pinterest, especially since releasing “rich pins” […]

in Blog

Pinterest for Higher Education Marketing

The higher education market is fiercely competitive and is being affected by a number of factors, including rising student loan debt, a shrinking job market and the emergence of new technologies. It can be a bit of a jungle out there. And as the old saying goes, when in Rome, act like the biggest cat […]

in Blog