Resource Archive

Google Moves PLAs to the top of the SERP

Did you notice any changes in the Google search engine results pages (SERP) today? They involve where Product Listing Ads (PLAs) appear on the SERP and also an “Ads” identifier. Google has been busy updating its SERP, with an emphasis on PLA placement and a way to better identify paid content from a natural listing. […]

in Paid Media

Google PLAs Threaten Amazon

Google continues to expand its reach beyond traditional PPC with nearly 10,000 U.S. advertisers now using Google Product Listing Ads (PLAs) in their paid media marketing. Can Amazon keep market share? PLAs include product photos with prices and links to the seller’s site on the upper portion of Google’s SERP. With new sellers launching PLAs […]

in Blog