Resource Archive

Paid Media Campaigns: 4 Reasons to Be Territorial

When it comes to paid media do you find your self asking “Should I spend money on my own brand terms?” We’ve always been an advocate for bidding on brand terms, and there are a number of reasons for it. If it isn’t a tactic that you’re testing, we highly recommend adding it to your […]

in Paid Media

The Oneupweb Mobile Response Team Tackles Yahoo Gemini

You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take […]

in Paid Media

Marketing Tip of the Week: Always Be Testing

  Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does.  We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle. This Week’s Marketing Tip: Always Be […]

in Paid Media

4 Reasons Pinterest Promoted Pins Are the Best Thing in Social Commerce

Pinterest is in the final beta rounds of Promoted Pins, and we already know this new form of advertising will revolutionize social commerce. I’ve been a social commerce believer since I sold my used text books in a Facebook group almost 10 years ago. Now a decade of e-commerce client work, blogs and white papers […]

in Paid Media

7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads

So you’ve started a Google AdWords campaign.  You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn […]

in Paid Media

The Disappearing Desktop: 3 Tips for Mobile Advertising

If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]

in Paid Media

Potential New Google+ Ads Require More Transparency

More than 2 years after launch, Google+ continues to struggle as a social network. For users, the problem is relevance. “I don’t know anyone using Google+, so why should I?” is the common refrain. For marketers, the problem is bigger. We know people are using it, but we don’t know exactly how many and how […]

in Paid Media

Google Announces Shopping Campaigns

Google has announced the creation of Shopping campaigns, a new type of campaign for Product Listing Ads. These campaigns will bring new functionalities to the already popular Google Shopping product. One of the most important is the ability to browse product inventory in AdWords and build product groups for items you want to bid on. […]

in Blog

Google PLAs Threaten Amazon

Google continues to expand its reach beyond traditional PPC with nearly 10,000 U.S. advertisers now using Google Product Listing Ads (PLAs) in their paid media marketing. Can Amazon keep market share? PLAs include product photos with prices and links to the seller’s site on the upper portion of Google’s SERP. With new sellers launching PLAs […]

in Blog
American Airlines

Bidding on Competitor Trademarks is Bad Business

Last week, American Airlines dropped its lawsuit against Google for allowing competitors to bid on trademark names via Google AdWords. Let’s take a look at why bidding on your competitor’s name is bad business – and not because of the legal liability.

in Blog