As a way to increase ad relevance, CTR and user confidence in PPC ads, the Google Quality Score was born. Let’s take a closer look at a timeline of notable changes made to Quality Score since its inception.
As we set sail into the future of PPC marketing, there is a new determinate of AdWords quality score seen on the horizon. Google has confirmed that a landing page’s load time will aid in determining a quality score.
How much has the introduction of landing page quality score improved the user experience of Google’s paid search network? We explore a couple sites that don’t appear to be making the grade.