Resource Archive

Google AdWords Quality Score Evolution

As a way to increase ad relevance, CTR and user confidence in PPC ads, the Google Quality Score was born. Let’s take a closer look at a timeline of notable changes made to Quality Score since its inception.

in Blog

The Tortoise Didn’t Win the AdWords Quality Score Race

As we set sail into the future of PPC marketing, there is a new determinate of AdWords quality score seen on the horizon. Google has confirmed that a landing page’s load time will aid in determining a quality score.

in Blog

Google’s Quality Score Failures

How much has the introduction of landing page quality score improved the user experience of Google’s paid search network? We explore a couple sites that don’t appear to be making the grade.

in Blog