Resource Archive

Remarketing List for Search Ads: Oneupweb’s Tips & Tricks for Optimal RSLA Performance

Are you currently running Remarketing List for Search Ads (RLSA) campaigns? Oneupweb Director of Paid Media Shawn Finn explains the benefits of this underutilized search campaign feature. What are Remarketing Lists for Search Ads? In order to implement Google RLSA campaigns, the Google remarketing tag must be placed on every page of your website that […]

in Paid Media

Twitter Remarketing: It’s Awesome & You’re Ignoring It

I wrote a blog a few weeks ago about what a slam dunk Twitter cards could be for your business and how ridiculously easy they are to set up. It went over like a lead balloon. I believe it was officially the least viewed blog post I’ve ever written. (I’m totally not offended. But Twitter […]

in SEO

B2B Holiday Remarketing :: Paid Media

Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a […]

in Paid Media