Resource Archive

Marketing Tip of the Week: Don’t Gamble with Your Reputation

This Week’s Marketing Tip: What happens ONLINE stays online FOREVER. Don’t gamble with your reputation. Play it safe and everyone’s a winner   Don’t forget to check out and share last week’s marketing tip!   Our Previous Marketing Tips: What Futurama Taught Us About Marketing Speak to Me If You Do It—Put Some Budget To […]

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Oneupweb: @Aplusk aka Kutcher #oopsy Tweet

Twitter has a powerful effect when it comes to word-of-mouth via social media. Pertaining to brand management it is vital to be aware of it’s pull. @Aplusk, aka Ashton Kutcher, got a reminder of that powerful ripple effect last night via his – what I call – #oopsy Tweet.

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Oneupweb Review : Roger Ebert’s “Jackass” Tweet

Famed movie critic Roger Ebert tweeted: “Friends don’t let jackasses drink and drive” on Monday, soon after it was announced that Jackass member Ryan Dunn and his passenger, Zachary Hartwell, were killed in a car crash. Dunn was behind the wheel of his Porsche with a blood alcohol concentration over twice the legal limit.

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Oneupweb : Weinergate & Social Media Crisis Management

Weinergate. It’s a social media crisis and potential career-ender for Congressman Anthony Weiner. So how did it get so out of control? And what should you do if you or your company experiences a social media crisis of your own? Congressman Anthony Weiner of the 9th District in New York City, sent a tweet containing a “lewd photo” on Friday, May 27th to a 21-year-old college student in Bellingham, WA. According to some reports, the tweet was only online for about four minutes before it was deleted from the Congressman’s official Twitter account. The next day he claimed his Twitter and his Facebook accounts were hacked. However, 10 days later Rep. Weiner confessed to sending the photo and stated that he would not resign because of it. And as of today, the Congressman hasn’t yet turned in his keys.

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How Negative Experiences Can Lead To Positive Outcomes

With the explosive growth of social media, people are able to communicate their experiences, both good and bad, to a much larger audience quicker than ever before. More importantly, social media affords companies the ability to fix problems quickly and efficiently, turning a dissatisfied vacationer into a potential lifelong customer.

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Tigers and Golf Clubs and Trees, Oh My!

The recent imbroglio starring Tiger Woods, his wife, his golf clubs, his car and a tree in his neighbor’s yard have proved that there’s no such thing as being an “offline” celebrity anymore. Consult with your friendly online reputation professional to develop a plan in the case of a crisis.

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Catching the Buzz About Your Brand

When starting any marketing campaign it is imperative to consider the current state of your brand, no matter how well known, to ensure that it doesn’t slip through the cracks.

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Social Media Marketing: Ignorance Is Not Bliss

Many people research products, services and businesses online before they make the decision to buy. You’ve probably done it yourself; logged onto that thing called the World Wide Web and searched for the product or service you’re thinking of buying. That being said, it’s crucial to have favorable results about your company when users look […]

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Google While You Sleep – The Power of News Alerts

Did you know you can Google while sleeping? You can. I am not talking about some type of bio-electronic shunt that plugs into your brain while you dream, rather a simple service called Google News Alerts. Google News Alerts are…

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Online Brand Reputation – Nalgene Quenches Thirsty Rumors

You don’t need to be a internet marketing genius to know that product health warnings spell trouble for business. We’ll explore Nalgene’s online reaction to a health scare that could have put the company’s most popular product on the endangered list.

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