Resource Archive

19 Signs Your Website Sucks & What to Do about It

Let’s get real about websites and the web in general. It’s not as easy as it looks. I know it. You know it. It’s certainly not that easy to have a great website. It takes a whole lot of work to design, implement and maintain. Websites are hard. But, here’s the thing: websites are important. […]

in SEO, Web Design

Not Relying on Customer Personas

For those of you who aren’t knee deep in marketing jargon, when I use the term “Persona”, you might think I’m referring to an actor taking on an alter ego to deliver a performance (ala Chris Farley and his performance as Matt Foley, an over the top motivational speaker).  I’m not—and, as other marketing veterans […]

in Blog

Your Visitors Crave a Sleek, Intuitive Customer Experience—Do You Provide It?

Remember the last time you were blown away by a sleek, intuitive customer experience online? How many times after did you ask yourself: Why can’t my organization have a website like that? The truth: it can. It should, too. But the problem lies in tailoring the process to your customer and audience. Keep in mind: […]

in Blog

StraightUpSocial News Links for 1/25/2010

Today’s Headlines: Global Time Spent on Social Media Sites Up 82%, What to Expect From Apple’s Tablet Unveiling, and Pope Urges Priests to Go Forth and Blog

in Blog

StraightUpSocial News Links for 12/7/2009

Today’s Headlines: Facebook Popularity Not Fading Among Young Users, Twitter Extends Sign-Ups Off-Site, and Aardvark Mulls Over $30+ Million Offer From Google

in Blog