Let’s get real about websites and the web in general. It’s not as easy as it looks. I know it. You know it. It’s certainly not that easy to have a great website. It takes a whole lot of work to design, implement and maintain. Websites are hard. But, here’s the thing: websites are important. […]
For those of you who aren’t knee deep in marketing jargon, when I use the term “Persona”, you might think I’m referring to an actor taking on an alter ego to deliver a performance (ala Chris Farley and his performance as Matt Foley, an over the top motivational speaker). I’m not—and, as other marketing veterans […]
Remember the last time you were blown away by a sleek, intuitive customer experience online? How many times after did you ask yourself: Why can’t my organization have a website like that? The truth: it can. It should, too. But the problem lies in tailoring the process to your customer and audience. Keep in mind: […]
When Google announced real-time results, we had a few questions. And they’ve been answered in our latest eye tracking study.
Neuromarketing is the study of neurological responses to marketing messages.
Oneupweb is looking for volunteers to participate in a groundbreaking eye tracking study at our headquarters in Traverse City, Michigan, taking place throughout the first week of February.
Is marketing via social networks worth your company’s time? New stats from Nielsen should help you answer that question.
Today’s Headlines: Global Time Spent on Social Media Sites Up 82%, What to Expect From Apple’s Tablet Unveiling, and Pope Urges Priests to Go Forth and Blog
Today’s Headlines: Facebook Popularity Not Fading Among Young Users, Twitter Extends Sign-Ups Off-Site, and Aardvark Mulls Over $30+ Million Offer From Google
StraightUpSocial News Links for 9/18/2009
StraightUpSocial News Links for 9/14/2009
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