Resource Archive

11 Tips for Selling on Social

Are you ready to sell on social media? This post will show you how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale! 1. Be present on social media, and use keywords in your profiles. The very first step is to […]

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How to Stand out in the Crowd of Article Pushers

As part of the internal marketing team here at Oneupweb, I spend some time trying to get the attention of journalists. If you’ve ever worked in PR, you’ll know that that isn’t always as easy as it sounds. That half hour you just spend perfecting an email? It’s getting scanned for something newsworthy, for surprising […]

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Meet Our Adventure Seeker – Alaina Dodds

Name: Alaina Dodds Position: Brand Strategist What’s your average day like at Oneupweb? Every day is different than the day before, which I love. My typical day consists of strategy meetings, sales, internal marketing, content writing… Tell us about a favorite client moment. My favorite client moment was sitting down with Rachel Johnson from Cherryland […]

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A Practical Guide to Google Analytics

Google Analytics is really pretty special. It’s free, and it gives business owners and marketers oodles of data about consumer behavior. With it, however, comes the often-daunting task of sifting through each and every oodle to identify the most valuable pieces of data for your business. But Google Analytics can be tamed—it’s all about being […]

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3 Tips for Getting Your Groove Back—What to Do When You’re ‘Off’ Your Sales Game

Here’s the situation: You have an important prospect pitch scheduled, but you wake up just feeling “off”. Your mind starts racing and you’re feeling stressed. This is a big deal. You’ve nurtured this prospect, poured yourself into the presentation, spent hours thinking about the strategy, weeks of research and communication (internally and externally), all colliding […]

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Fix the Funnel: Closed Loop Marketing

Do you know how your visitors are finding you online? When your visitors convert on your site, can you tie that conversion back to the specific marketing campaign that led to it? Are you utilizing closed loop marketing? Closed loop marketing is a sales-and-marketing system that leverages your customer relationship management system, marketing software and […]

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