Resource Archive

Macbook and iPhone on table with computer logged in to Google.

Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there‚Äôs a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

in SEO