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monday marketing minutes

What You Missed: Monday Marketing Minute Round-up

If you’ve missed a few Monday Marketing Minutes lately, don’t despair! We’ve organized them neatly in this one spot for your viewing pleasure. Freddy, Gill, Nate and Ashley have tips on franchise marketing, content farms, video apps you should be using and more. If you liked this round-up, be sure to check back every Monday […]

in Blog, Video
blue puzzle with white piece missing technical site audit type

What You Need to Know About the Technical Site Audit: Beyond the Minute

To start, let’s define the technical site audit. A technical site audit analyzes all the hidden factors that make it harder for search engine crawlers to index a website. These audits identify technical aspects of a website like broken links, sitemap issues, slow load speeds and how many clicks it takes to get from one […]

in Blog, SEO, Video
laptop on desk with google

The Tools for Successful Web Page Optimization: Beyond the Minute

There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web […]

in Blog, SEO, Video
CMS Management 101

CMS 101: Search Engine & Social Media Optimization

Small things make a big difference. Sometimes you don’t have time or resources to go digging through code to figure out why your site doesn’t rank, but the truth is that many of the most significant fixes you can make take just a few clicks to enable. That, or maybe you just need to organize […]

in Blog, Web Design

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities, […]

in SEO, Web Design
North Pole SERP

Meta Description Length for SEO

Google recently increased the display length of standard organic search text snippets and meta descriptions. In the past, the search snippet was limited to approximately 165 characters for the majority of query results. (The same length recommendation applied to meta descriptions.) As of the start of December 2017, that character limit was nearly doubled, allowing […]

in SEO
Content Marketing 2018

2018 Marketing Predictions: SEO and Content Marketing

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO […]

in SEO
Macbook and iPhone on table with computer logged in to Google.

Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there’s a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

in SEO

Since We Last Spoke: An Update on Trends in SEO

During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here, […]

in SEO

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How […]

in SEO
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