Resources—

The OODA Loop, SEO and Digital Marketing: Orientation (Part Three)

The buildings were larger than life, the humidity was oppressive, and I was lost. It was late August 1995, and I had just taken the first big step of my life. After growing up in rural northern Michigan, I decided to attend college in downtown Chicago. Now I found myself lost among skyscrapers, trying to […]

in SEO

Oneupweb Sneak Peak: Two SEOs and a Microphone

Here is your sneak peek at our upcoming series: Two SEOs and a Microphone. In the coming weeks, we’ll feature segments of two of our SEOs talking shop, followed by a blog post: Keyword Rankings Reports?? Are you still basing the effectiveness of your search engine optimization strategy solely on keyword rankings? If so, you […]

in SEO

The OODA Loop, SEO and Digital Marketing: Observation (Part Two)

  “A man’s brain originally is like a little empty attic, and you have to stock it with such furniture as you chose.” Sherlock Holmes John Watson was shocked. Mrs. Whitney’s husband had been away way too long, and she had asked John to go find him and bring him home. Watson agreed, and now […]

in SEO

The OODA Loop, SEO & Digital Marketing: Introduction and Pitfalls (Part One)

“With ‘Patent Valuations,’ we’re down two spots in Google.” “Our recent content expansion has ‘Goodwill Impairment’ placing first in Bing.” It was a late summer day in 2013, and on the phone was one of the nicest client contacts Oneupweb has ever had. Our project manager was leading him on a fantastic voyage of keyword […]

in SEO

Upcoming Content: The State of Our Art–Future of SEO

It’s hard to tell where you’re going if you don’t know where you’ve been. I’m paraphrasing James Burke, science historian, but it’s a truism. Oneupweb has gone many places in its 20-year history. We started in 1996 as a web design shop. We quickly shifted focus into search engine optimization. As the industry evolved, we […]

in SEO

The Golden Question: Should I Handle Digital Marketing In-House or Hire an Agency?

Your company has reached a critical juncture, you’re either: 1)  Growing beyond your ability to keep up 2)  Stagnating 3)  Or gasp… shrinking … In other words…you need help. Your sales team needs more leads in the pipeline and they need to either close that business fast, or access an automated system for long-term cultivation. It’s time […]

in Blog

5 Criteria for Modern Content Marketing (and 1 Shameless Plug)

We’re creating more, but is it working? SEO and content marketing are getting harder. Check your efforts against the current trends.  Ten years ago, when content marketing was known only as search engine optimization (or “SEO”), it was technical, but relatively simple. Today, it is a very different ball of wax. Quick Takeaways: The “SEO” […]

in SEO

Free White Papers – Get Your Free Inbound Marketing White Papers!

Every company needs to check-in from time to time to make sure that all marketing efforts are aligned with the key objectives and goals of the business. If something is out-of-whack, you need to figure out where the leak is, or where the process is broken. Inbound leads are essential for every business but having […]

in Blog

Google Event Success

After all the excitement surrounding the Google event last night, it was here and gone in the blink of an eye. But with over 50 in attendance, what a success it was! Google approached us a couple months ago to co-host an event with them called “Let’s Put Traverse City on the Map.” The goal […]

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Optimize Your Web Page for Voice Search

And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries – that is, the growing trend of users presenting their queries in the form of questions or commands (as if they were talking to a real […]

in SEO

Our Creds – We’re Certified and We Know It

Our internal marketing team, Chris, Nicole and Alaina, is officially HubSpot certified! We don’t always toot our own horns over here, but when we do it sounds like this —TOOT! If you’re not familiar with HubSpot, it’s the marketing industry’s most popular inbound marketing software platform, helping companies attract visitors, convert leads and close business. […]

in Blog

In partnership with Google, Oneupweb to Host Free Workshop for Local Businesses

Google-Sponsored Event at Oneupweb Event Date: Wednesday, January 28, 2015 Event Time: 5:30pm – 7:00pm Event Place: Oneupweb Headquarters, 13561 S. West Bayshore Drive, Traverse City, MI 49684 As teased briefly in a prior blog, Oneupweb is teaming up with Google and hosting a free event open to all business owners and managers. Let’s Put […]

in Paid Media