It’s a common question: should I invest more in an app or put those resources to work on a mobile-ready website? The answer: it depends. You’ve no doubt seen this statistic by now: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s a pretty […]
SEO predictions for 2012…
An app that will forever make my life less complicated—say hello to “Where’s My Droid”—the app that helps you track down your lost phone.
Two seconds after scanning the QR Code image, my smartphone’s browser brought me to a targeted landing page for Sunbrella’s upholstery products, complete with detailed information on their product line, and an easy link to find dealers in my local area.
Many recognizable global companies, such as Ford, Gap, Home Depot, Kellogg’s, Macy’s, Miller Beer, Re/Max, Starbucks, and Target have been embracing the potential of these scan-able QR Codes. They realize that they can reach their consumers at the point when their interest in their products or services are at their highest, and instantly return valuable information that can help lead consumers to a purchase.
I recently read about the new currency the Dutch made available earlier this week. In commemoration of the 100th anniversary of the Royal Dutch Mint, they released new silver and gold currency with a QR Code embedded right on the coins.
While research from Forrester says that only 5% of the total smartphone owners in the US have actually scanned one of these QR Codes, count me as one of this growing group that will most likely try this again in the near future, when an available code is associated with another physical object that I am interested in.
So you want to begin incorporating these QR Codes into your marketing mix? Well you’ll want to make sure that you are returning relevant product or service information and/or directing your eager consumer traffic to an attractive landing page where they will be greeted with the information they were seeking, along with an easy path for them to purchase the desired product they were after.
Between this and more, you don’t have to look too far to realize that we are truly living in a golden age for mobility.
I just read a staggering statistic that more people on this Earth have a cellphone than a toilet. It really puts into perspective just how important mobile media has become. With AT&T and Verizon, the iPhone and the Android, we’ve seen it—the race is on to be the king of mobile. Who will win? Time […]
Before I made the decision to cut the cord to my cable TV services, I did some testing to see if I could access any over the air HD channels with some old rabbit ears antenna. After running 100 feet of cable out into my yard, I was able to access all of the major […]
The Snooth Wine Pro app aids consumers with wine knowledge and purchases.
I hope both of these apps make Halloween less scary—easing your mind from the frightening costume decision and the fear of sending kids out for candy.
You shouldn’t lose sight of the potential that SMS holds as part of your tool set for facilitating interactions between users and your brand.
Just this week, Facebook announced that all of their privacy controls are now available “from any browser-enabled mobile device”.
Apple’s rival smartphone manufacturer, HTC, has decided to take advantage of the flood of search traffic related to iPhone 4G problems by placing PPC ads in Google.