Resource Archive

A Challenge for the Audience We’ve Captured, Despite the Odds

Where is your smartphone right now? Maybe it’s on the desk next to the computer you’re using to read this post. Maybe you’re reading this post on your phone. Maybe you’re thinking, “Gotcha! I don’t have a smartphone! You digital marketers think you know me, but you don’t.” Actually, we do. We’ve seen the data […]

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Google Begins Calling out Mobile-Friendly Sites in Search Results

Is your site mobile friendly? Google confirmed that it cares about mobile-friendly design a lot when it announced November 18 that it has begun a gradual roll-out of optimizing its search results for mobile users by adding a “mobile-friendly” label to search results that are considered “mobile-friendly.” This change has been rolling out globally over […]

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Google’s New Effort to Improve Mobile Search

As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a […]

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Oneupweb : Smart Phones—Dumb Input

While I marvel at how far we’ve come with technology in the last ten years, it is remarkable how far we have yet to go. As the smartphone becomes a more ubiquitous device over the next few years, I can only hope that the methods available to us for input will catch up with the devices themselves.

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Oneupweb : Flash on the iPhone

Apple explains overhead problems with Flash, but to me it looks like the bigger issue is that they butt heads over their leading competition (Flash).

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Oneupweb : Bad Eggs in Your Marketing Basket?

We can help your business weed out any bad eggs in your marketing basket by channeling your marketing dollars online into a format where every click can be measured and optimized. Our project management teams utilize our proprietary tools and search expertise to maximize the analytical data to strategically grow your campaigns and increase your ROI.

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Oneupweb : Tablets and the Rapidly Evolving Web

With mobile web access becoming more commonplace due to the widespread adoption of iPhone and Android-based smartphones, we are rapidly reaching a point where people can reasonably expect to be able to be connected to the internet at all times.

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Oneupweb : The Rules of Engagement

The rules of engagement are changing. In a few years most people will have a powerful computer in their pocket that knows everything they like and how to help them get it.

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