Resource Archive

How Snapchat Helped Short-Lived Content Thrive

When Snapchat launched in 2011, its success was based entirely on short-lived content (or short-form content). A picture that disappeared after ten seconds?! Who would want to use that app? And what was the point? What began as baffling to some has become billions and although Snapchat experienced humble beginnings, it’s now one of the […]

in SEO

Humanizing Your Brand Through Snapchat

Since its launch in 2011, Snapchat has fast become the go-to social media platform for sharing images and video messages, boasting over 100 million daily users. So what makes this app unique from Facebook and Instagram? The images and clips, called “Snaps,” can only be viewed for a matter of seconds. Once viewed, they self-destruct! […]

in Blog

Why You Should Follow John Mayer on Snapchat. Right. Meow.

If you’re on Snapchat you probably follow a bunch of your friends (that’s pretty much the point of the entire app after all.) But I am here to tell you about someone that you might not know existed on Snapchat. He’s arguably the current king of Snapchat and also a guitar legend and Montana living […]

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3 Lessons from the Ouija SnapChat Ad

SnapChat—the application that allows users to send temporary media (videos, images, etc.) to one another—is looking to boost its revenues. Days ago, SnapChat announced advertisements would begin appearing in the “Recent Updates” section for U.S. Snapchatters. The first ad was a movie trailer promoting Universal Studio’s latest horror movie, “Ouija” (watch the ad here, located […]

in SEO

Why Business Marketers are Jumping into Snapchat

I’ll be honest. I had no idea how to use Snapchat until a month ago. Yes, I live and breathe digital marketing on a daily basis, but I had no idea how or why I would want to use it. Snapchat is a mobile app that allows users to send doodled upon photos to contacts; […]

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