“I don’t know why our social strategy isn’t working. I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think […]
I blame my high school computer science teacher, my college communications professor and nearly every business presentation I’ve ever endured. So thank you, SlideShare, for showing me that PowerPoint presentations don’t have to suck. In a world where attention span is often dictated by the speed of a computer mouse, the presentation sharing network SlideShare […]
Does this seem familiar? Since Christmas your Facebook brand page has suffered. Reach has declined and no matter what you do it just gets worse. Unless you repeatedly pay to “sponsor” your posts, your business page keeps losing eyeballs. Despite having opted in to see your posts, your followers are no longer seeing what you […]
From TV shows, commercials, a killer skit on The Tonight Show, and—where they originate and belong—social media posts, hashtags are everywhere. So, it only makes sense for your business to take advantage of the benefits hashtags offer. What is a hashtag, and where do I get one? In simplest terms, a hashtag is a word […]
The Obama campaign has already made it clear: when it comes to social media, the gloves are off.
Social media dashboards are great tools, offering customizable options for monitoring, engagement and analytics. But they’re not perfect.
Coca-Cola has opened another can of serious social on Tumblr with its “Happiness is…” blog.
LinkedIn Polls gives a person a way to find answers to his/her business and/or market research questions.
If you haven’t heard yet Oneupweb has launched their ROSI trax™: a tracking product that shows your social media campaign’s return on investment. It provides a clear picture of the value of your social media channels and campaigns with easy to generate reports available 24/7.
Last week, Oneupweb launched ROSI trax™ – cutting-edge technology designed to measure Return on Social Investment. No gimmicks. No hocus-pocus. Just plain, no-nonsense analysis of consumer engagement with your brand via social media – and the direct conversions attributable to that interaction.
The influence that social media has on search engine rankings is only going to grow.
It’s no secret that the folks in the Googleplex want to rule social scene as well, and Groupon would be a fantastic acquisition from a resource point of view.