Resource Archive

Social Media

2018 Marketing Predictions: Social Media

Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers.

in SEO

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How […]

in SEO

2017: The Year of the Video

There were a lot of trends that were here and gone again in 2016, but one that is here to stay through 2017 and beyond is video. Last year as an agency we shot, edited and produced more videos than we have in our company history. Pretty incredible! Some of these videos were for our […]

in SEO

Upcoming Content: The State of Our Art–Future of SEO

It’s hard to tell where you’re going if you don’t know where you’ve been. I’m paraphrasing James Burke, science historian, but it’s a truism. Oneupweb has gone many places in its 20-year history. We started in 1996 as a web design shop. We quickly shifted focus into search engine optimization. As the industry evolved, we […]

in SEO

Retention Slips :: How Much Would Your Revenue Increase by Improving Customer Retention?

Your customers hang out online. Are your digital marketing efforts keeping them satisfied? Quick Takeaways: Small increases in customer retention rates result in significant revenue increases The Golden Rule is alive and well—the biggest reason customers leave is because they were treated poorly Social media is low-hanging fruit for retention strategy starting points Measure and […]

in Blog

Yelp & Niche Apps Gain Ground in Exploding Mobile Search Market

It’s easy to spend more time deciding on a restaurant than actually eating out. Because if you’re anything like me, the process involves Shaking my UrbanSpoon app, investigating reviews on my Yelp app, comparing those to Google Reviews, scanning deals on my Groupon app and then hitting the Chowhound discussion boards for Plan B and […]

in SEO

10 Ways to Win at SlideShare SEO & Presentation Optimization

I blame my high school computer science teacher, my college communications professor and nearly every business presentation I’ve ever endured. So thank you, SlideShare, for showing me that PowerPoint presentations don’t have to suck. In a world where attention span is often dictated by the speed of a computer mouse, the presentation sharing network SlideShare […]

in SEO

Breaking Down 5 Key Content Marketing Metrics

Your content marketing efforts are robust and coordinated. You’re creating videos, product pages, white papers, blog posts, promotional materials, and more across a variety of channels to drive sales and boost profits. But how do you measure the efficacy of those efforts, in a segmented and clear way? We break down five key content marketing […]

in SEO

Which do you prefer: YouTube or Vimeo?

You have a video you want to share. Where’s the first place you’d think to put it? Most of you would probably default to YouTube, and it’s easy to understand why: with more than a billion unique visits each month and hundreds of hours of video content uploaded every minute, it’s clearly a safe choice. […]

in SEO

To Hashtag, or Not to Hashtag: That Is the Question

From TV shows, commercials, a killer skit on The Tonight Show, and—where they originate and belong—social media posts, hashtags are everywhere. So, it only makes sense for your business to take advantage of the benefits hashtags offer. What is a hashtag, and where do I get one? In simplest terms, a hashtag is a word […]

in Blog

5 More Digital Trends For 2014

Customer expectations of the brands they do business with are shifting. Digital information has been invited into nearly every crevice, niche and on-demand moment of our lives. Customers, especially those of us in the 16-45 age range, have developed new and fast-evolving expectations surrounding e-commerce and digital brand interaction. Here are 5 more trends that […]

in SEO

5 Digital Trends For 2014

It’s December, and 2013 is fast coming to a close. If you haven’t started thinking about 2014, it’s time. Next year is going to be another big one for digital marketing, with big, fast changes in the way people use and interact with the Internet. But don’t fret, we have you covered: #1. Converging Boundaries […]

in SEO, Web Design
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