Resource Archive

Humanizing Your Brand Through Snapchat

Since its launch in 2011, Snapchat has fast become the go-to social media platform for sharing images and video messages, boasting over 100 million daily users. So what makes this app unique from Facebook and Instagram? The images and clips, called “Snaps,” can only be viewed for a matter of seconds. Once viewed, they self-destruct! […]

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Why You Should Follow John Mayer on Snapchat. Right. Meow.

If you’re on Snapchat you probably follow a bunch of your friends (that’s pretty much the point of the entire app after all.) But I am here to tell you about someone that you might not know existed on Snapchat. He’s arguably the current king of Snapchat and also a guitar legend and Montana living […]

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It’s Time to Get Real Here People: Humanizing Your Brand

Brands have to do everything they can to position their services or products. Appealing to customers at a human level is more important now than ever before. Customers are not KPI’s— they’re people, so humanizing your brand is more than marketing—it’s a necessity. So where can you start? Think about the basics: Brand humanization moves […]

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Friday Content Roundup: Let’s Be Real for a Second Here, Guys

This is the Friday content roundup, where we bring you a sample of the interesting/weird/goofy/fun stuff we found on the Internet this week. Welcome back to Friday, people! But let me forewarn you—this week, things were a little more somber than in past roundups.               Maybe it’s the weather. […]

in SEO

Move over Google, Pinterest is Coming in Hot

While we all know Google is the world’s largest search engine, we need to remember there are other ways people are searching the Internet, including social search engines like Pinterest. Pinterest–the visual discovery social channel we all love–has evolved far beyond its humble scrap-booking and recipe-sharing origins. With massive growth resulting in an ever-growing uber […]

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SoCal Surf Company Twitter

How to Use Twitter Quick Promote

Interested in advertising with Twitter but feeling a bit overwhelmed? If so, I’ve got good news. Twitter recently launched Quick Promote, a simple-to-use ad buying shortcut for both desktop and mobile. As described by Twitter, the feature allows advertisers to quickly promote a tweet, bypassing the traditional Twitter ad dashboard on desktop and Android devices […]

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The Blurred Lines of Paid, Owned and Earned Media

Those in the marketing and agency world are privy to the buzzwords “paid,” “owned” and “earned.” Traditionally, they stand for the different types of media and break down like this: Paid: buying a 30-second Super Bowl spot Owned: your company’s website, blog and social media accounts Earned: getting free coverage in AdWeek But today the lines […]

in Paid Media

Google Event Success

After all the excitement surrounding the Google event last night, it was here and gone in the blink of an eye. But with over 50 in attendance, what a success it was! Google approached us a couple months ago to co-host an event with them called “Let’s Put Traverse City on the Map.” The goal […]

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Content is Dead – Until it is Found

The digital space is always exciting and always moving at warp speed. For me, that means constant engagement, constant connectivity. It is unbelievably overwhelming, yet utterly satisfying. What is content marketing, exactly? It is the melding of art and science, commerce and content, strategy and optimization. Content marketing is an all-encompassing puzzle, where each piece […]

in SEO

Stop Going Bald Over Google Local

Author’s note: This is a joint post written alongside Oneupweb’s Krista Olson. She rocks. It’s been a long time coming, but Google has re-invested in its local product, now named Google My Business. For years, business owners, search marketers, and social media consultants have bemoaned the mess that is Google for local businesses. Google local […]

in SEO

Yelp & Niche Apps Gain Ground in Exploding Mobile Search Market

It’s easy to spend more time deciding on a restaurant than actually eating out. Because if you’re anything like me, the process involves Shaking my UrbanSpoon app, investigating reviews on my Yelp app, comparing those to Google Reviews, scanning deals on my Groupon app and then hitting the Chowhound discussion boards for Plan B and […]

in SEO

Instagram Video vs. Vine: 5 Things Brands Should Consider

It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat, […]

in Paid Media, SEO
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