Resource Archive

6 International Ads That Should’ve Made It To America

As a nation basically built by ad men on Madison Avenue, we’re a bit partial to our own brew of commercials. However, after searching the world over we found six international ads that have created advertising works of art that communicate above any cultural and language barriers to shock, amuse, educate and bring international audiences […]

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How Journalism Helped This SEO Get Good at the Internet

The job outlook looks bleak for bowling alley pinsetters. Same for typewriter salesmen, travel agents and switchboard operators. So why would anybody want to study print journalism at a time when newspapers are shutting down, circulation is drying out and newsrooms are doing the opposite of hiring? In 2008, this was a very real question. […]

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Why Michigan? Why Anything Difficult?

Some recent work in Florida reminds me what Oneupweb is all about, and the importance of writing your own story. Since our company’s founding in 1996, we’ve worked with a lot of folks in a lot of places. From New York to Minneapolis, Chicago to Portland, Dallas to Charleston and everywhere in between, Oneupweb’s account […]

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The Year of Content Marketing… in Context

If I hear “content is king” one more time… man, I don’t know. We sure heard a lot of it in 2013. Looking back, in 2013 content already was king, but its claim to the throne was legitimized by Google’s Hummingbird update and the “sponsored content” model popularized by BuzzFeed, Forbes and others. 2013 was […]

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Modern-Day Marketing Is Storytelling–Be Authentic, Be Honest

What can “hygge” and “guanxi” teach marketers about storytelling? For starters: be honest; be authentic. Foreign words that don’t adequately translate to English have always fascinated me. The Danes, for example, have their hygge, which is closely related to comfort, but more accurately describes that very specific warmness/safeness/placidity you feel when you’re around a fire […]

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The Marketing Revolution Belongs to the Customer

In honor of today’s Twitter IPO, Advertising Age has a great article recalling the very first tweets by Warner Bros., McDonald’s, Calvin Klein and 30-some other major brands. In retrospect, many of these original tweets are both amusing and cringe-worthy. I particularly love this one from Xbox, which, at a loss for what to say, […]

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