Resource Archive

Going Mobile? Throw Away Those Personas

“Intent beats identity. Immediacy trumps loyalty.” This is Debbie.               She’s in her mid 60s,  a mother of two (boy and girl), with four grandchildren. She’s an aging business executive with ABC Corp. She’s worried about things like pollution and the current state of our education system, but she […]

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Stop, Collaborate and Listen: 6 Tips for Better Collaboration

Here at Oneupweb, we have many different types of people, each with their own set of skills. Our clients benefit from our daily strategy collaborations because that is when the magic truly happens. Let’s explain why. How many times in life have you decided to take a step back from a problem that you were […]

in SEO

How to Develop an Amazing Technicolor Content Marketing Strategy

What’s the secret to developing a content marketing strategy? Quick Takeaways: A content marketing strategy requires that you: Determine objectives Align on your target audience Plan and budget accordingly Get to work! We also suggest that you: Download our latest resource – Content Marketing Quest, an eBook where you control your own content marketing destiny. […]

in SEO

Timing Your Launch: A Lesson from Kickstarter

Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of […]

in SEO

5 Things Sailing Taught Me about Managing Client Accounts

You know those reality TV shows where they drop you off in the middle of nowhere and then make you find your way home? That’s a lot like how I first learned to sail (and how I began my agency career…but that’s a topic for another day). As a kid, on a regular trip to […]

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Private Equity Holdings: The Business Case for Digital Marketing

If it don’t make dollars, it don’t make sense –DJ Quik The private equity game has changed—traditional returns on investment aren’t as impressive as they once were. So what can you do about it? While the basic rules of the game remain the same—buy, improve, sell—the tactics are different. Enter digital marketing. Game changer. Digital […]

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4 Things Coaching Taught Me About Operations

Anyone who has had to work with me for more than about a week, knows that I have a special place in my heart for metaphors and analogies. So when the crew asked me to compare my role as Director of Operations to my years as a coach, I was pretty sure this was some […]

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I Want All the Brains: A Non-Zombie Approach to Client Success

Your account managers seem to be perpetually on a client call. Your developers are always wearing headphones. And your creative team is—ugh—all the way at the other end of the floor. You have the feeling you should be chatting more, throwing around ideas, but you can’t seem to make it happen. Sound familiar? Even if […]

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Lessons from the Washington Post’s “Refuge”

There are marketing lessons within reporting on real world events. They aren’t marketing lessons so much as they are general lessons for how to make people pay attention and think—but isn’t that the point of marketing? Recently, the Washington Post ran a heartrending, beautifully human feature on Syria—specifically, the refugees and their stories. It’s possibly […]

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