Resource Archive

2 SEOs and a Microphone: Talking Brand and Local Search

Take a minute to listen to two of our SEOs talk shop in this episode of 2 SEOs and a Microphone.  Oneupweb Presents: Two SEOs and a Microphone: Episode Two from Oneupweb on Vimeo. Moving beyond the excessive focus on keywords and where a site positions, the two SEOs (Dave and Freddy) talk driving mobile […]

in SEO

But You Don’t Have to Take My Word For It: Writing to Your Audience

Growing up, one of my favorite shows was Reading Rainbow. I watched it enough that the theme song still gets stuck in my head from time to time (“Take a look, it’s in a book…Reading Rainbow”; you’re welcome, dear Reader). Every episode, LaVar Burton would leave the viewer with Book Reviews. He’d always introduce the […]

in SEO

Reaching Your Target User: Step 1 Admitting the Truth

“I do not always realize that I am not my target user.­­” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that […]

in Web Design

Oneupweb : As the Tides Turn…

As you can see, reaching your current primary audience is a whole different ball game than it was 10, 20 and 30 years ago; we’ve all gone digital.

in Blog

Oneupweb : Where Did I Go Wrong?

Before bringing home my rosemary plant, I should have done some research, created a comfortable environment for it and made sure I knew its preferred feeding routine.

in Blog

Oneupweb : OCD on ROI

The truth is that marketers have become so obsessed and pressured by ROI—it’s the sole determinant on whether or not to move forward with a new idea or marketing initiative.

in Blog