Take a minute to listen to two of our SEOs talk shop in this episode of 2 SEOs and a Microphone. Oneupweb Presents: Two SEOs and a Microphone: Episode Two from Oneupweb on Vimeo. Moving beyond the excessive focus on keywords and where a site positions, the two SEOs (Dave and Freddy) talk driving mobile […]
Growing up, one of my favorite shows was Reading Rainbow. I watched it enough that the theme song still gets stuck in my head from time to time (“Take a look, it’s in a book…Reading Rainbow”; you’re welcome, dear Reader). Every episode, LaVar Burton would leave the viewer with Book Reviews. He’d always introduce the […]
“I do not always realize that I am not my target user.” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that […]
The only thing worse than a broken call-to-action (CTA) is writing one that doesn’t speak to your target audience.
As you can see, reaching your current primary audience is a whole different ball game than it was 10, 20 and 30 years ago; we’ve all gone digital.
Before bringing home my rosemary plant, I should have done some research, created a comfortable environment for it and made sure I knew its preferred feeding routine.
With an ever increasing amount of “connected” devices, these behavioral targeted ads will soon have even more opportunities to reach potential consumers right at the critical decision making moments.
The truth is that marketers have become so obsessed and pressured by ROI—it’s the sole determinant on whether or not to move forward with a new idea or marketing initiative.