Resource Archive

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

in Paid Media

3 Myths for Brands Shifting Toward Digital Marketing

For a long time, digital marketing was seen as a purely complementary service, often playing second fiddle to traditional marketing and advertising. Among top brands, a digitally focused agency-of-record was nearly unheard of. And, through the early 2000s, it made sense. It doesn’t now. Today, with people consuming more digital content than traditional, digital marketing […]

in Blog