Resource Archive

Get Leads from Twitter Today with Lead Generation Cards

It’s small business week, and in honor of that, I was challenged to come up with a blog post that any small business owner or marketer could review, implement and recognize immediate marketing impact. Tall order, but I’m up to the challenge. I’d like to introduce you to Twitter Lead Generation Cards. Heard of them? […]

in Paid Media, SEO

Twitter Ads Expand Functionality

Twitter recently made two key enhancements to keyword targeting in timelines, which lets advertisers reach users based on keywords in their recent Tweets and in Tweets they recently engaged with. Similar to search marketing platforms Google Adwords and Bing Ads, Twitter campaigns can now be built out with negative match keywords. Negative keyword match maximizes […]

in Blog