It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers. […]
Twitter plans on making big changes in the coming months–will it open the platform up for 10,000-character Tweets (versus the current 140-characters)? Twitter is in trouble—but how many people care? (Kurt Russell can’t be the only one who doesn’t “get” Twitter…) The micro-blogging platform has had its fair share of issues—perhaps more than any other […]
This is the Friday content roundup, where we bring you a sample of the interesting/weird/goofy/fun stuff we found on the Internet this week. Welcome back to Friday, people! But let me forewarn you—this week, things were a little more somber than in past roundups. Maybe it’s the weather. […]
I wrote a blog a few weeks ago about what a slam dunk Twitter cards could be for your business and how ridiculously easy they are to set up. It went over like a lead balloon. I believe it was officially the least viewed blog post I’ve ever written. (I’m totally not offended. But Twitter […]
It’s small business week, and in honor of that, I was challenged to come up with a blog post that any small business owner or marketer could review, implement and recognize immediate marketing impact. Tall order, but I’m up to the challenge. I’d like to introduce you to Twitter Lead Generation Cards. Heard of them? […]
After much anticipation, Twitter has finally announced that it will be rolling out a new profile page design for all users. The most anticipated change is the inclusion of a larger, more visually impactful header image for profile pages, as well as the complete removal of background images. But wait there’s more! Not only has […]
From TV shows, commercials, a killer skit on The Tonight Show, and—where they originate and belong—social media posts, hashtags are everywhere. So, it only makes sense for your business to take advantage of the benefits hashtags offer. What is a hashtag, and where do I get one? In simplest terms, a hashtag is a word […]
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat, […]
In honor of today’s Twitter IPO, Advertising Age has a great article recalling the very first tweets by Warner Bros., McDonald’s, Calvin Klein and 30-some other major brands. In retrospect, many of these original tweets are both amusing and cringe-worthy. I particularly love this one from Xbox, which, at a loss for what to say, […]
Twitter recently made two key enhancements to keyword targeting in timelines, which lets advertisers reach users based on keywords in their recent Tweets and in Tweets they recently engaged with. Similar to search marketing platforms Google Adwords and Bing Ads, Twitter campaigns can now be built out with negative match keywords. Negative keyword match maximizes […]
Facebook wrote the book on brand pages. Now Twitter is struggling with the screenplay.
Being able to keep up with Chermayeff and Geismar, Pentagram, AIGA, David Carson, and of course, Jessica Hische, all in one spot? Yes, please!