Forget the Fold. Embrace the Scroll.

Back in the olden days of the Internet—the mid 1990s—the average user did not know how to scroll down a web page to access additional content, but times have changed. Almost 20 years later, users are now extremely familiar with scrolling, so much so that in 2011, Apple removed the scrollbar from their operating system, […]

in Web Design

Reaching Your Target User: Step 1 Admitting the Truth

“I do not always realize that I am not my target user.­­” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that […]

in Web Design