Resource Archive

Driving Inbound Leads: Big Picture

Driving Inbound Leads Part III: The Smartphone Era   In our newest whitepaper hot off the digital presses today, we continue our series about driving inbound leads – this time with a close look at the new reality of smartphone adoption. The majority of web traffic is now people surfing via smartphones. But inbound marketing […]

in Blog

Do You Really Need a Home Button on Your Website?

The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me […]

in Web Design

Clash of Clans’ Secret to Success (Spoiler Alert: It’s UX)

Build your village. Fend off enemies. Battle against millions of other players around the world. Combine those elements with crisp and fun visual graphics, a fast user interface and a solid marketing plan, and you have a mobile gaming sensation the likes of which hasn’t been seen since Angry Birds or Candy Crush. To date, […]

in Blog

33 Web Design Terms You Need to Know

HTML, CSS, CTA, RSS, RGB—it’s easy to be confused by the myriad of terms floating around the web. But, when it comes to designing and managing your website the more familiar you are with the jargon the better prepared you are to communicate with your team. For this reason we have compiled 33 need-to-know terms […]

in Web Design

B2B in a B2C World: We are all living in a B2C world

Amazon has perhaps influenced user expectation for site usability more than any other site to date. From a small online bookstore selling its first book in 1995 to its current iteration as the everything-online behemoth e-commerce site, Amazon has successfully studied its customers and learned from them. Their willingness to listen and design accordingly has […]

in SEO, Web Design

Forget the Fold. Embrace the Scroll.

Back in the olden days of the Internet—the mid 1990s—the average user did not know how to scroll down a web page to access additional content, but times have changed. Almost 20 years later, users are now extremely familiar with scrolling, so much so that in 2011, Apple removed the scrollbar from their operating system, […]

in Web Design

Psst— Your Site Visitors Are Human

Build your site around its user—consider their expectations, needs, feelings; build the site so that it’s useful, valuable and meaningful for the end user. Digital spiders crawl the world wide web, archiving and collecting data. Servers store and call up data; acting as air traffic controllers funneling information here and there, directing it to its […]

in Web Design