Borders correctly identified their competition, but they lost sight of the competitive environment: digital.
The battle between retail giant Walmart, and the little engine that could, Amazon, has been waging on for more than a decade. And recent updates to the feud have the two companies in a price battle over everything from new books to Easy-Bake Ovens.
Following the Google Trends for the last couple of days has shown that weather related searches have topped the charts. So in celebration of the winter weather, here’s my top three snow related topics this week…
Online reputation management (ORM) is a relatively new addition to the online marketing landscape. But as the amount of user-generated content continues to rapidly increase, ORM is quickly becoming one of the most important parts of creating a successful online presence and effectively managing brand image.
Corporate blogging is not a new addition to the online world. Even Wal-Mart, with more than 5,000 stores, 1.2 million workers and annual sales of $400 billion, recently started its Check Out blog. We explore how this blog differs from the traditional blogging repertoire.