Resource Archive

Oneupweb : Lessons from Borders

Borders correctly identified their competition, but they lost sight of the competitive environment: digital.

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Amazon vs. Walmart: The Epic Battle Wages On

The battle between retail giant Walmart, and the little engine that could, Amazon, has been waging on for more than a decade. And recent updates to the feud have the two companies in a price battle over everything from new books to Easy-Bake Ovens.

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Online Reputation Management: Who Said What About Your Company?

Online reputation management (ORM) is a relatively new addition to the online marketing landscape. But as the amount of user-generated content continues to rapidly increase, ORM is quickly becoming one of the most important parts of creating a successful online presence and effectively managing brand image.

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Wal-Mart’s Blogging Buyers

Corporate blogging is not a new addition to the online world. Even Wal-Mart, with more than 5,000 stores, 1.2 million workers and annual sales of $400 billion, recently started its Check Out blog. We explore how this blog differs from the traditional blogging repertoire.

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