Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders […]
“You need it to make a great first impression, or you may never be given the chance to make a second.” Ain’t that the truth? (Perhaps I haven’t made a good first impression with that vernacular.) The saying applies to many, many things, but it’s something our CEO has said when specifically talking about good web design, saying that you should “think of your Web site as your welcome mat, or your virtual storefront.”
College and university websites need to achieve a balance between selling the school to prospective students and providing information to the current student body. In our new study, Revolutionizing Website Design: The New Rules of Usability, we take a closer look at 3 higher education websites to see how they make the grade.
Oneupweb’s new study, Revolutionizing Website Design: The New Rules of Usability, put B2B websites to the test. The study compared principles of design with user behavior.
Over 40% of all leisure travel bookings take place online, which makes it essential to deliver a solid user experience for a Travel & Hospitality website.
Oneupweb’s groundbreaking formula calculates whether the design and usability of a website causes or costs customers and sales. Download our FREE formula now!
A company needs to put their best foot forward when designing a website.
For search engines to do the conservative thing is to return exactly what is searched.
As a member of the Search Marketing team at Oneupweb, one topic that often comes up is website usability and its effect on positive return on investment. Usability can encompass many different facets. How easy is it to navigate through…
Can you believe it? My favorite candy store up-and-moved on me. I stroll up the sidewalk, anxious for a fresh pack of Cherryheads, and there it is – a tasteless, black & white “We’ve Moved” sign. I was just here…
The ability to shop without leaving the comfort of your home – what a wonderful time to be alive! With more and more businesses starting websites, optimizing websites, and advertising websites it’s like having the world at your finger tips….