But You Don’t Have to Take My Word For It: Writing to Your Audience

Growing up, one of my favorite shows was Reading Rainbow. I watched it enough that the theme song still gets stuck in my head from time to time (“Take a look, it’s in a book…Reading Rainbow”; you’re welcome, dear Reader). Every episode, LaVar Burton would leave the viewer with Book Reviews. He’d always introduce the […]

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Just Write Something (It’s Not About You) (Wait, Yes It Is, Kind Of)

This blog post is about me but it is not about me. It is about me appealing to you—the proverbial you, Dear Reader. This blog post is about writing. And it is about bugs. Just write something. There are bugs on my window. My window overlooks Grand Traverse’s West Bay and it is covered with […]

in SEO

Nobody Reads Online: Designing Content for Non-Readers

Most people don’t read—really read—when it comes to the web. That shouldn’t surprise, but what might is just how few. According to one study, only 16% of users will read your content word by word. This means that a lot of vital information about your product or service could be missed. How much information is […]

in SEO, Web Design