Resource Archive

The Oneupweb Mobile Response Team Tackles Yahoo Gemini

You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take […]

in Paid Media

Navigating the Paid Search Universe with Yahoo Gemini

Most of us know that Bing and Yahoo joined forces a few years back to battle Google in a fight for search engine dominance. Most of the time the partnership is pretty seamless and advertisers benefit by being able to run ads in both search engines from one account and combined monthly invoicing on one […]

in Paid Media

Search Engine Logo Arms Race!

Perhaps not coincidentally to the new logo released by Yahoo! last month, Bing and Google also released updated logos. Bing’s new logo brings the search engine aesthetically in line with other major Microsoft properties by reflecting the “Metro” design style that Microsoft has been implementing since the release of Windows 8. We predict this logo […]

in Web Design

Yahoo! The Logo is Dead, Long Live the Logo

The new Yahoo! logo is here (below). And after 30 days of anticipation, gone are the jostled letters and oversized serifs of yesteryear. In its place is a logo that seems intended to reflect the streamlined direction that Yahoo! and its related properties have been moving toward over the past year. No matter what your […]

in Web Design