Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there’s a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

Since We Last Spoke: An Update on Trends in SEO

During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here, […]

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How […]

Which Came First: The SERP or the Keyword?

We know, we know – you want your site to rank number one on the search engine results page. You’ve been asking, “How do I get to the top of that page?” as if it bears the same weight as, “How do I get people to buy my product?” Yes, organic search engine optimization is […]

Optimizing Images for Search

We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop […]

SMX: Continuing Our Education

SMX Advanced is a great opportunity to hear from some of the most compelling innovators in the digital marketing space, network with peers, and investigate new tools. We are super excited to be sending our CEO, Fernando Meza; Senior Business Strategy Manager, Dave Doran; and our Director of Paid Strategy, Shawn Finn. They are ready […]

4 and 1/2 Signs of a Healthy Content Marketing Strategy

It’s been a year since that first kick-off call, during which you touted your expertise in content marketing, SEO, and generally awesome practices embraced by only the savviest of digital agencies. You and your client speak regularly, and things are going well, but the 1-year mark seems especially ripe for that “look-where-you-were-before-us-and-look-where-you-are-now” moment. Beyond the […]

How To Make How-to Content Convert

A man who was not young told me that Millennials have to be the dumbest generation ever because they never recall anything from memory. Instead, they just pick up their phone and find the answer. While this theory certainly makes a great bar room debate, part of the claim is indisputable: Millennials use their phones […]

Snack-Sized Content: Food for Thought

I love snacks, admit it, you do too. The instant gratification of honey BBQ Kettle potato chips is undeniable. People want to digest content similar to how you just inhaled those potato chips. Your customers want quick and convenient content because these days, communication is more focused on the essence of the message than the […]

Your Brand Needs a Data-Driven Content Calendar

Sometimes the hardest part about writing is finding something to write about. I have heard this time and time again from busy, resource-strapped marketing departments. They all want to blog regularly in order to establish their brand as an authority. However, it’s hard getting anywhere when your editorial compass is broken. Writing is hard. Writing […]

The OODA Loop, SEO and Digital Marketing: Act (Part Five)

Ernest Hemingway said, “Never confuse movement with action,” and I think he’s right. Movement without action is life without soul. Movement without action is mechanics without meaning. It’s creating a content marketing editorial content calendar, and never writing meaningful content. It’s writing blog posts “just because,” and not because the content helps your customers. It’s […]

The Most Expensive Keywords: 58% Are Location-Sensitive

Our friends at Hubspot recently published a blog highlighting an infographic containing the 100 Most Expensive Keywords on Google, and a big majority are location-sensitive. The list includes searches such as: San Antonio car wreck attorney Accident attorney Riverside VA Motorcycle accident attorney Los Angeles West Palm beach criminal lawyer Set aside that many of […]