Then we pour in some lime juice and triple sec and—ta-dah!—it’s another round of lip-smacking digital marketing wisdom.
We call it OneUp Low-Down. It’s an award-winning newsletter that’s won a 2008 Silver Davey, a Best of Division from the BMA Pro-Comm Awards and an Award of Distinction from the 2008 Communicator Awards. (As for the Pulitzer and Oscar, we’re keeping our fingers crossed.)
Sign up because it’s jam-packed with stuff that will keep you informed, entertained, and, we hope, giddy with possibility. So read up. Every drop.
June 2010
New this month: Download Oneupweb's latest study, Revolutionizing Website Design: The New Rules of Usability. Oneupweb wins two international BMA B2 Awards of Excellence. Get ready for July's Digital Road Show covering brilliant online campaign strategies, and how to apply them into your marketing mix. Released June 24, 2010
May 2010
New this month: Oneupweb wins the 2010 BMA Tower Awards "Best in Show" for website design, the Cherry Bay Orchards and Global Marine Insurance websites launch, Oneupweb CEO Lisa Wehr speaks on incorporating Facebook into your marketing mix and more. Released May 19, 2010
April 2010
New this month: Get the no-nonsense, fluff-free truth about digital marketing: what you should be doing now and why you need to push digital marketing to the limits to be successful in 2010. Download Oneupweb's new digital marketing magazine, The Verge. Don't miss the new One for the Road Digital Road Show on April 28th covering the new PPC, discover how to get effective landing pages, learn a bit about Hometown Favorites' marketing strategy and more. Released April 13, 2010
March 2010
New this month: Do users really care about real-time search? Find out with Oneupweb's new eye tracking study. Wondering what Foursquare is, and if the rules of the game have changed? Oneupweb CEO Lisa Wehr has the answers in her latest article. Also, New York Times bestselling Author Doug Stanton joins Oneupweb on their monthly podcast, we take a look at Onlee Bowden's In Your Own Words and Oneupweb celebrates 10 years in Traverse City. Released March 23, 2010
February 2010
New this month: Oneupweb announces their first annual client summit, to take place in Traverse City this summer. Dr. Jerry Linenger, the astronaut, joins Lisa Wehr and Tim Kauffold on the new Oneupweb podcast series Be Relentless: Business Success Against the Odds. The Humane Society of Morrow County gets a new website and Spring-Green discusses their commitment to success. Released February 17, 2010
January 2010
New this month: Oneupweb reveals a new iPhone app designed specifically for franchises. Director of Client Services, Duncan White, jets off to San Antonio for the IFA's 50th Annual Convention while Corporate Communications Manager, Maureen Michaels, heads down to Grand Rapids to speak about social media at the Michigan Grape and Wine Conference. Crestline discusses their online marketing strategies and CEO Lisa Wehr discusses real-time search results. Released January 22, 2010
December 2009
New this month: Oneupweb launches a new augmented reality campaign, the StraightUpRocket, and makes their first Live Strategy Session featuring CEO Lisa Wehr available for download. Lisa Wehr discusses the top 2010 New Year's Resolutions for the digital marketer, International Kitchen discusses their online marketing campaigns and we reveal the top blog post for December 2009. Released December 16, 2009
November 2009
New this month: Oneupweb will be hosting its first Live Strategy Session on December 2, 2009 @ 2pm EST. Be sure to register to become part of this interactive discussion about the role digital marketing will play in 2010, how Relentless Marketing can transform your business and more. Hosted by Oneupweb Founder & CEO, Lisa Wehr and Director of Client Services, Duncan White. Oneupweb CEO Lisa Wehr divulges which iPhone apps she couldn’t do without while this month’s most popular blog post discusses paid search and its role in social media. Released November 18, 2009
October 2009
New this month: Oneupweb releases a new whitepaper, The 2009 U.S. Online Holiday Shopping Special Report: E-Commerce Jingles All the Way to the Bank. Tim Kauffold, Oneupweb’s Director of Operations, and Duncan White were in Vegas on October 15-16, taking part in the Service Brands International Conference at the Venetian. Released October 21, 2009
September 2009
New this month: The One for the Road: Operation Michigan road tour draws to a close while social media marketing is revealed for franchisors. Oneupweb CEO Lisa Wehr discusses what makes a Twitter profile go viral, and Oneupweb employees hit the road for some speaking engagements at various industry conferences. Released September 16, 2009
August 2009
New this month: Oneupweb prepares for a five day tour of the state of Michigan as part of the One for the Road: Operation Michigan road tour. The goal is to provide companies with free online marketing consultations and advice – because it’s what we can do to help. Oneupweb CEO Lisa Wehr was featured as a BtoB Who’s Who for the sixth consecutive year, social media marketing tips and best practices for franchisors are revealed in our new white paper, Microsoft and Yahoo! team up to take on Google, and much more. Released August 26, 2009
July 2009
New this month: Oneupweb publishes a new white paper detailing a recent social media eye tracking study, the Oneupweb vs. The Sign Thief viral campaign wins a Telly award, a study by Double Click shows that brand campaigns employing rich media with video increase purchase intent and lots more. Released July 15, 2009
June 2009
New this month: Oneupweb is honored with three Communicator Awards and a Silver Sledgehammer from the Business Marketing Association. Also, we announce the launch of our new Pretty Good Scenario Survival Guide: Social Media and showcase some pictures from the 2009 Smart Commute Week in Traverse City. We recap Duncan White’s featured presentation at the 2009 Internet Retailer Conference and give some advice on Facebook Vanity Urls. Released June 18, 2009
May 2009
New this month: Oneupweb is named a Top 25 Search Marketing Agency by Advertising Age for the third consecutive year. A project manager chimes in on why Oneupweb’s clients rock, we bat our eyelashes at All Things Renewable and make some sense of Domino’s crisis communications tactics in the wake of their YouTube scandal. Released May 20, 2009
April 2009
New this month: Are you measuring offline sales that originate online? Oneupweb’s Director of Client Services, Duncan White and Client Services Representative, Teal Murley head to Las Vegas for the Multi-Unit Franchising Conference. Oneupweb’s latest white paper shows franchisors the value of the new SEO and Director of Operations, Tim Kauffold directs our latest webinar: Landing Page Bootcamp. Released April 15, 2009
March 2009
New this month: Could Twitter become the next Google?, Oneupweb brings home four Addy's and preps for a trip to the Multi-Unit Franchising Conference at the Bellagio Hotel in Las Vegas, Lisa Wehr discovers the benefits of tweeting, and much more. Released March 19, 2009
February 2009
New this month: Oneupweb unveils their rebranded website, is Heralded by Forrester for Strong Leadership and Solid Experience, Wins UpShot 50 award, and much more. Released February 15, 2009
January 2009
New this month: New White Paper Focuses on the Healthcare Industry, Oneupweb Predictions for 2009, Are Your e-Commerce Campaigns Ready for the New Year? and much more. Released January 14, 2009
December 2008
New this month: OneUp Low-Down Wins 2008 Davey Award, Oneupweb Named a Best of Michigan Business, Oneupweb Strategic Partnerships Benefit Both Sides, Are You On the Naughty List? and much more. Released December 16, 2008
November 2008
New this month: A 30 foot tall Barack Obama makes an appearance at Oneupweb’s headquarters, Oneupweb Wins BtoB’s Best 2008, Shopping Cart Parade benefits local Salvation Army, our new study uncovers important holiday shopping dates and trends, and much more. Released November 11, 2008
October 2008
New this month: Vote for Oneupweb for the Upshot50, we recap this year’s Franchise Update Leadership & Development Conference in Chicago, learn about Oneupweb’s Strategic Partnership Program, hear our Digital Marketing Tip of the Month, and much more. Released October 15, 2008
September 2008
New this month: Say Hi to Oneupweb at the 10th Annual Franchise Leadership and Development Conference in Chicago, OneUpWeb.com adds fresh faces to its redesign, learn about our new Implementation Services, and much more. Released September 17, 2008
August 2008
New this month: Oneupweb shares video interviews from this year’s Traverse City Film Festival, our Franchise 500 study is now available, Corp! Magazine awards Oneupweb CEO, learn about our new satellite office and much, much more. Released August 20, 2008
July 2008
New this month: Oneupweb’s CEO Lisa Wehr is named to BtoB Who’s Who in 2008 for the fifth consecutive year, our new white paper outlines vital marketing strategies for franchisors, Oneupweb team members prepare to take the streets for a video podcast series about the Traverse City Film Festival, and much more. Released July 17, 2008
June 2008
New this month: Oneupweb’s StraightUpSearch podcast welcomes back its original cast members, our creative team receives several Communicator Awards, our new white paper helps B2B marketers quantify search engine marketing, Oneupweb team members return home from IRCE 2008, and much more. Released June 18, 2008
May 2008
New this month: Oneupweb unveils consultation services for In-House Marketing Teams, CEO Lisa Wehr to be a featured speaker at Search Engine Strategies for the Healthcare Industry audio conference, Oneupweb brings home 10 awards for marketing and creative excellence, and it’s the last chance to save $100 on Registration for the Internet Retailer Conference and Exhibition. Released May 14, 2008
April 2008
New this month: Oneupweb Launches New Eye Tracking Division, Usability Survival Guide Added to Oneupweb’s Growing Library, Save $100 on Registration for the Internet Retailer Conference & Exhibition, and much more. Released April 18, 2008
March 2008
New this month: Download Oneupweb’s New Paid Search Paper and PPC Survival Guide, Oneupweb bloggers get social, our Featured Article explores how website Eye Tracking can close the gap between educated guessing and hard data, and much more. Released March 18, 2008
February 2008
New this month: Oneupweb launches new Eye Tracking services, our Social Media Marketing study is now available, the StraightUpSearch podcast series finally returns and much more. Released February 14, 2008
January 2008
New this month: Two New White Papers available, Episode 6 of One for the Money Podcast available for download, Oneupweb wants your opinion, Learn the Top Online Marketing Tactics for Q1 and much more. Released January 16, 2008
