Blog

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Are you the best at wrangling cats? We’re Hiring an ACCOUNT MANAGER

Oneupweb is seeking a strategic and creative minded individual to steer our new and existing client relationships. We are a full-service digital marketing agency that operates at a fast clip and delivers superior work to our clients. What You’ll Do Oversee the completion of/and or modifications to the scope of work set forth in our…

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Human Resources Manager

We look forward to seeing how your progressive, detail-oriented, and stellar human resources experience would be a good fit within our team for long-term growth with us. Our team tends to be an eclectic mix of introverts and extroverts with a social conscience, so we strive to seek fellow high-caliber individuals whenever the opportunity arises….

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The Cringiest & Most Overused Words in Marketing

Marketing copy is often written hastily (or by a content farm) to meet a tight deadline. Other times, it’s written bland to match what’s already approved by legal. Both situations lead to boring copy that doesn’t conquer campaign goals. If you want your words to work, make them fresh and meaningful. Here are some marketing…

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Facing Your Social Media Marketing Problems

Your customers are spending more time than ever on social media platforms. All that scrolling, swiping, and liking is driving renewed importance of social media marketing and social ecommerce, forcing brands to rethink how they present themselves to the world. The average American spent more than 1,300 hours on social media in 2020; now is…

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How to Improve Social Media Presence

There are several ways to improve your company’s social media presence. By being human, understanding your audience and keeping the conversation going, you can get more out of the time, energy and budget you put into social media platforms. Apply these guidelines to your strategy for Facebook, Instagram, Twitter, LinkedIn, TikTok and more. Three Ways…

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Ways to Improve Ad Performance

Ever think to yourself, “No one in history has ever created such a compelling ad – I’m going to make a million bucks!”? But then: Womp, womp. What happened to your dreams and glory? Your brilliant ad didn’t work. What went wrong? Why Are My Ads Not Converting? Maybe your audience just doesn’t realize what…

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Choosing a Web Design and Development Company

It can be challenging to find a single company to take on your whole website project. But it’s worth it to partner with a team with in-house expertise in both web design and development. If you hire multiple vendors and separate these two schools, you’ll likely end up with inefficient project workflows, an unstable layout…

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How to Approach Enterprise Website Design Strategy & Development

Enterprise websites have thousands or even millions of URLs. To successfully pull off a website project at this scale – whether it’s a new site, a migration or a redesign – companies need: Heavy up-front planning All-teams collaboration A good timeline Technical knowledge The right enterprise website solutions (technologies + vendors) Below, the Oneupweb team…

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Solving Visual & Image Search SEO Conundrums

When Oneupweb team members attended a recent SMX Advanced conference, major discussion topics included unique images and SEO, image optimization tactics, ALT text and more. This is because images are served in nearly 40% of search results, and visual search (e.g., Pinterest, Google Lens) is gaining popularity fast. Businesses must evolve quickly or fall behind….

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Introducing Jonathan Davila, Our Newest Creative

­­­Name: Jonathan Davila Position: Graphic Designer What’s your average day like at Oneupweb? Every day is unique and full of excitement. I have meetings, websites, social campaigns and take part in creative collaborations. I enjoy being part of the team. The best part is that I get the opportunity to do a little bit of…

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Small Franchise Marketing Tasks with Big Payoffs

Franchise marketing is like battling a many-headed dragon. There’s one head coming at you, insisting you engage with your social media audience every day. Another persistent and fearsome head demands you write fresh website content, like, all the time. A third head pops in to surprise you with suspended Google My Business listings. Why, though?…

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What’s Next in Search Marketing?

Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…

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