Blog

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Quick Keyword Research Tips

Writing content for your website? It’s always important to start any content writing project with at least a quick dive into keyword research to make sure you’re covering the topic thoroughly and targeting effective keywords in the process! For efficient and quick keyword research, consider these tips: Do target 2 to 5 keywords on each…

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Understanding Bing SEO

It’s true – Bing is not the most popular search engine on the planet. Far from it. But you may not know just how many searches Bing actually handles. Bing provides the power behind several other search tools and platforms, including: Bing search Yahoo! search AOL search Xbox search Microsoft Office and Outlook search Skype…

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What You Need to Know About Apple’s iOS 14 Update

In conjunction with the iPhone operating system version 14, Apple released updated User Privacy and Data Use terms that will start impacting how Facebook receives and processes conversion events from their pixel and App DSKs. The biggest change from the Apple side is that apps will now ask the user for permission to track them…

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How to Choose an SEM Agency

The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…

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Meet Dan “Anything Outdoors” Shepler

Name: Dan Shepler Position: Digital Marketing Project Manager What’s your average day like at Oneupweb? My day starts with a daily read, which consists of reading marketing articles and materials from credible sources in order stay up-to-date on marketing trends. After that, there is typically a team meeting before the work starts. On any given…

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Basics of Web Animation Design & Development

Across the web, animation is a powerful tool that businesses use to create compelling and useful experiences. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how we make it happen, and some examples of animation design. Benefits of Web…

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Compelling Video Marketing Statistics

The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways…

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What Are the Benefits of Email Marketing?

Here are top advantages of email marketing: It strengthens relationships through personalization, segmentation and conversation. It helps you generate traffic to your website. It allows you to collect feedback through surveys. It is a tool for cost-effective campaigns. It provides a forum for self-promotion. It improves your brand visibility and trust. Consider this: Nearly 60%…

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Get Franchise Leads without Selling Your Soul to Portals

Do you really love it when Franchise Direct or Franchise Help sends you a heap of expensive, low-quality leads? Most franchisors don’t, but they feel that the pay-to-play portal environment is necessary. The truth is, you can independently source better-qualified franchise leads with more strategic marketing. Once you start, finding franchise leads gets more efficient…

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Virtues of the Best Content Marketing Agencies

Content marketing is an extremely valuable piece of the digital marketing puzzle. It’s time-consuming when done in-house, so many marketing directors seek the help of a content strategy agency. The best content marketing agencies will support your business by: Knowing your brand inside and out, including voice, tone, differentiators, mission and more Performing keyword research…

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Meet Sirenna Burks, Oneupweb’s Newest Marketing Coordinator

Name: Sirenna Burks Position: Marketing Coordinator What’s your average day like at Oneupweb? Most days, I’m managing social media accounts, doing research, and helping out wherever I’m needed! My favorite thing about Oneupweb is that I get to do a little bit of everything, and I learn something new every day! Tell us about your…

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What Is Schema Markup, and How Should I Be Using It?

Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…

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