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How to Reach C-Suite Executives with Your Marketing Reports

Presenting to stakeholders is an opportunity to deliver high-quality data and valuable insights to people who can make things happen. Of course, C-suite presentations cause even experienced marketing managers and their teams sleepless nights or bouts of frustration. We’ve collected some of our top reporting tips to help turn stressful presentations into exciting opportunities. How…

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Regional Banks Are Safe. (Just Ask One).

Marketing doesn’t operate in a vacuum. We take a comprehensive approach to supporting our clients that includes researching and monitoring the wider realities of doing business. Commercial banking is critical to sustained growth in any industry, with regional banks financing small and mid-sized business developments across the country. In the wake of three regional bank…

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a paid media manager and a client account manager discuss a retail media network strategy

5 Ways to Win the No-Click SERP

Google is making it less likely for users to click through to a website and has been for years. New search engine results page elements like featured snippets, Google Shopping and the Generative Search Experience provide valuable information without users needing to navigate your website.  For Google, no-click searches are a win; they leave the…

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two men crouch over camera equipment in a green grass yard in front of a nice house while filming franchise marketing videos and photography

Video Production Costs (and What You’re Really Paying For)

When it comes to supporting your brand, nothing provides more immediate and long-term value than high-quality video content. The cost of video marketing and the cost of video production are relatively small investments for brands with expansive marketing efforts. The key to making it worth your while? Capturing content that can be used to level…

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The Best Marketing Newsletters to Subscribe to Right Now

Busy marketers don’t have time to scour the internet for the latest news and industry insights. Let the best marketing content come to you by subscribing to the best digital marketing newsletters according to the Oneupweb crew. Why Subscribe to a Newsletter? Newsletters for marketers package up important topics from a fast-moving industry and deliver…

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brennen batchelor

Meet Brennen, the Person Who Keeps Systems Running

Brennen Batchelor, IT Specialist As someone who is always looking to learn and grow, I transitioned to the wonderful team at Oneupweb after several years of providing helpdesk support in the healthcare field. I’ve always had a passion for creating, and building systems and the IT role at Oneupweb allows me to practice these passions…

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Boosting a Post vs. Creating an Ad: What’s Better?

It’s a dilemma every paid and social team faces every time there’s a budget discussion. In the case of Boosted Posts v. Ads, there’s a strong argument to be made for the immediate and long-term benefits of both options. Of course, there’s no perfect social paid strategy because there are too many variables – from…

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a paid media manager and a client account manager discuss a retail media network strategy

What Are Retail Media Networks?

As online retails plays an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers rather than the more general access and self-service offered by ad…

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a pair of marketers discuss artificial intelligence while working in a modern, well-lit office. more marketers sit in a meeting room behind the pair.

An Artificial Intelligence Manifesto: Using AI Responsibly

The internet is constantly changing  – and so is how content is made. Like many organizations, Oneupweb has been closely monitoring the use of AI in everyday tasks to evaluate the benefits, risks and implications of fast-changing AI capabilities. AI technology is advancing rapidly, and while we believe its primary role will be to empower,…

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How Oneupweb Got Its Name

Oneupweb just sort of rolls off the tongue, doesn’t it? For over two decades, the Oneupweb brand has constantly evolved to meet a changing industry and reflect new capabilities. Through it all, the Oneupweb name – and its mission – always come back to one thing: nerds. The Meaning of One-Up: Arcade Speak for “Extra…

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What Does Having an ADA Compliant Website Mean?

Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…

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top down view of a woman holder her credit card in her left hand and a mobile phone with the word "sale" on it in her right hand, apparently making a purchase for an online sale

Flash Sale Strategy: A Multichannel Approach

The best flash sales may seem like a spur-of-the-moment decision, but they’re a carefully orchestrated, multichannel effort planned well in advance. These short, aggressive promotions are an excellent way to achieve several goals, including moving inventory and adding customers to your email list. Here, we’ve compiled a few flash sale tips to help you put…

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