Blog
Will Google Punish Your AI-Generated Content?
One of Google’s long-standing recommendations to marketers has been to create helpful, reliable, people-first content. The search giant has repeatedly advised brands to focus on crafting substantial pages that serve a human user first instead of search engines. With the rise of artificial intelligence, marketers who previously lived and breathed these instructions are now passing…
Meet Sam Hovie, SEO and Content Marketing Specialist
After graduating from the University of Michigan in 2021 with a bachelor’s degree in Cognitive Science, I began my career at a white-label SEO firm, where I worked as a Technical SEO supporting a diverse portfolio of small and mid-sized businesses. In this role, I developed a strong foundation in search optimization, analytics, and technical…
Meet Colleen Vanderlinden, Senior SEO and Content Marketing Specialist
Tell us about yourself… After earning my BA in English from Wayne State University, I spent a few years working in public schools in Metro Detroit, assisting with technology and managing extracurricular activities. It was also during this time that I created and started publishing on my first website, focused on gardening in Michigan. That…
Meet Jonelle Carroll-Berube, Our WordPress Expert
I started my career as a computer programmer in 2000 and have been working in the web and marketing agency world since 2007. Over the years, I’ve contributed to projects of all sizes for local, national, and international clients, gaining experience across a variety of industries. My work has evolved from backend development with a hint of…
Why New Features and Ads on Threads Make It a Winner for Brands
As then-Twitter, now X, flailed in the aftermath of Elon Musk’s acquisition, several rival platforms pounced. Mastodon and BlueSky made early headlines, but the entire industry waited with bated breath for the arrival of the worst-kept secret in social media: Meta had a Twitter killer. Born on Instagram and fattened with ample funding to support…
How to Choose a Marketing Agency
Choosing a marketing agency involves a lot of internal communication and soul-searching. Before you can go out and find a new marketing partner, you need to thoroughly understand what your organization needs, what you can do in-house, and how to open up workflows to an outside agency. Even for teams that have worked with vendors…
How to Optimize a YouTube Channel
It pays to sweat the details instead of posting videos and hoping. Investing in YouTube channel optimization improves visibility and engagement by addressing key factors in the YouTube ranking algorithm one by one. By focusing on the signals that matter most to YouTube, brands can significantly improve results for existing videos and guide future content…
Kate Mettetal, SEO and Content Marketing Specialist
After graduating with a B.S. in Multimedia Journalism from Emerson College, I started my career reporting on global public affairs for NPR and The Boston Globe. Deadlines were tight, and my bond with the newsroom’s coffee machine was tighter. These days, I’ve traded breaking news for breaking down search algorithms as an SEO and Content…
Duplicate Content and SEO: Is There Really a Penalty?
There are thousands of factors that impact your website’s organic performance, from heading structure to schema markup to how quickly your beloved hero image loads. Duplicate content has long been considered one of the biggest factors, and with good reason. Having identical or similar pages causes keyword cannibalization, reduces your domain authority, and can negatively…
Meet Skyler Nelles, Account Manager
I’m a graduate of Kendall College of Art & Design with a strong creative foundation. Prior to joining the team at Oneupweb, I worked as a UI/UX design consultant for 14 years, collaborating with large companies to design web applications. This background trained me to be deeply curious, ask the right questions, and develop a strong sense of empathy for customer needs. Over time, my work evolved beyond design into…
Meet Kimberly Savoie, Account Manager of All-Things Local
Since graduating from Saint Mary’s College, IN, with a degree in Marketing and Business Administration, I have built a career at the intersection of data and strategy. After eight years of specializing in web design and SEO, I transitioned into entrepreneurship, where I have successfully operated for the last six years. I am a data-driven…
Meet Jenna Starring, SEO and Content Marketing Specialist
I graduated from the University of North Carolina at Charlotte with a Bachelor of Arts in English in 2020. After graduation, I began working in content writing for digital marketing agencies, focusing on local SEO and content for small and mid-size businesses across a wide range of industries. I’ve enjoyed getting to know these businesses…
