a man, left, and woman explain what is content marketing

Why Content Marketing Is Important

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …

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How to Choose a Marketing Agency

Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. The number…

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user experience persona focus group sits around a table together

The Basic Elements of a Marketing Plan (with Free Template)

Creating a yearly marketing plan is a crucial part of delivering results for your organization. Using an annual marketing plan template will give goals and objectives shape, define business priorities and serve as a central source of truth that is easily accessed all year long. While no two businesses are alike, our annual plan template…

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two marketers work side by side on their laptops in a meeting room, discussing recruiting campaigns

How a Talent Acquisition Mindset Benefits Your Hiring Process

Like marketing, talent acquisition is an always-on, never-done element of success. While it may require time and resources, the benefits of developing a talent acquisition strategy make it one of the smartest investments a company can make. What Is Talent Acquisition? Talent acquisition is an ongoing effort to identify uniquely qualified or experienced specialists, leaders…

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kehoulani krimbill

Meet Kehoulani Krimbill

Kehoulani Krimbill, Account Manager After graduating from Alma College with a bachelor’s degree in Communication, I spent the next 10 years working my way up the ladder at a small marketing agency; from a part-time sales role to managing accounts, and eventually leading the team as Creative Director. I worked with a range of clients,…

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graphic of blue web browser windows with magnifying glass showing gears twisting

Why User Experience Design Is Important

A critical part of leveraging your digital platforms to grow your organization is to provide a great user experience across multiple platforms. From offering users an effective mobile app to designing a fluid browsing experience on desktop, user experience (UX) design takes research, testing and attention to detail. What Is User Experience Design? UX design…

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a marketing team member explains a topic to another team member while working together in a sunny office setting

Google Consent Mode: What It Is and Why It Matters

As marketers prepare for the end of third-party cookies and adjust to new consumer privacy expectations, Google’s consent mode offers a smart way to gather behavioral data without crossing any lines. The shift toward complete user privacy has accelerated in recent years, pushing brands to explore new ways to collect accurate and actionable data from…

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old couple looking at emails

The Benefits of Email Marketing

Email marketing is a valuable and direct communication channel that allows marketers to deliver engaging content to past, current and prospective customers. Well-designed drip campaigns and personalized email newsletters provide an exceptional return on investment, nurture customer relationships and keep brands top-of-mind. What’s email marketing doing for your organization? Here’s what it should look like…

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a website developer works on code

How Much Does It Cost to Develop a Website?

Aside from building your team, your website might be your organization’s most important investment. Websites often serve as the face of your brand and organize information, products and resources to meet the needs of customers worldwide. The cost to develop a website is a key decision point for brands looking to grow; here’s what to…

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two website developers examine a websites code

Wix vs. Squarespace vs. WordPress (And Why a Custom Website Is Best)

Template-based website builders like Wix and Squarespace have empowered small businesses and one-person teams with the basics to make perfectly good websites. There are ready-made templates to show off your portfolio, book appointments or bring your retail sales online to reach a global audience. But which of these customizable website builders is really the way…

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a female marketer stands at a coworkers desk, chatting while smiling with a male coworker sitting at his desk in front of a computer discussing marketing strategy

Rethink Your Recruiting Strategy from a Marketing Perspective

All effective recruitment marketing strategies are grounded on a few guiding principles. No matter the industry or region, effective recruiting strategies rely on a clear understanding of their audience and the realities of delivering relevant information to the right candidate, on the right platform, at the right time. What Is a Recruiting Strategy? A recruitment…

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a content marketer uses martech stack to analyze trends

Psychology-Based Copywriting Tactics – Then vs. Now

Writing isn’t just a form of art, it’s also a science. That’s because the human brain is hard-wired to process information in a certain way. However, in order to fully process information it first needs to be stored – and in order to store it, a connection needs to be made. That’s where using psychological…

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