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a content marketer uses martech stack to analyze trends

Heading Tags, SEO, and Google: Why Headings Still Matter

Google and other search engines are smart – and getting smarter. In an age when artificial intelligence can scan thousands of gigabytes of data in a fraction of a second, what’s the purpose of heading tags on web pages? HTML header tags are still important for SEO and for making content skimmable, accessible, and digestible…

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Marketers evaluate website performance for a client.

What’s Your Blog Content Repurposing Strategy?

One of the most underrated and undervalued marketing strategies is repurposing content across channels. If your domain is robust with blog content, some of your most creative ideas are already packaged up and ready for distribution in email marketing, social media, and paid media. Don’t reinvent the wheel. Get more out of every piece of content….

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students relax on their college campus

3 Marketing Ideas for Private Schools

Education has never been more competitive. Private and independent schools are facing a widespread proliferation of teaching styles and settings, especially after the COVID-19 pandemic. Even established private institutions with tried-and-true marketing strategies are struggling to deliver the kind of results needed to increase enrollment. While the tools and tactics may have changed, marketing private…

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three content marketers look at a computer screen in a meeting room

How Different Pricing Strategies Work (And How to Choose the Right One)

An effective pricing strategy impacts every part of a product’s success. Brands use a variety of pricing approaches to balance often contradictory priorities, from preserving margin to being competitive in the market. There’s no one-size-fits-all price strategy for any product or service, but you can find the numbers that work for you by understanding the common…

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Marketers discuss strategy at the Oneupweb office.

Ahrefs vs. Semrush vs. Moz: The Battle of the SEO Tools

Ahrefs, Moz, and Semrush are the best SEO platforms on the market. All three SEO tools offer the user the ability to do in-depth keyword research and competitor analysis and provide backlink data and additional features designed to improve marketing effectiveness. Whether you’re an in-house marketer looking to invest in the right SEO software for…

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A small girl, mother and dentist in surgery, a dental checkup.

Dental Practice Due Diligence: Don’t Overlook Digital

Dental practice acquisitions are an increasingly common way to achieve sustainable growth, establish regional market superiority, and benefit from centralized billing, scheduling, and marketing. In today’s increasingly competitive market, dental mergers and acquisitions are part and parcel of a changing industry landscape. Whether you’re looking to grow or seeking acquisition, it benefits both parties to…

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An hourglass laying on its side on a glassy table illustrates how the time it takes seo to work varies

SEO FAQs: Decoding Search Engine Optimization 

Search engine optimization is an integral part of digital marketing, but that’s doesn’t mean everyone is working from the same recipe book. Between the constant search engine algorithm changes and the dense technical terms, even experienced marketers need a refresher. We asked our SEO and content marketing team for the SEO questions they hear in…

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a oneupweb developer points to code on a computer screen

The Robots.txt File: What It Is and Why It Matters

For decades, the humble robots.txt file served as the de facto regulator of search engine crawlers. Thanks to AI, that democratic supremacy may be over. This small piece of code is tasked with restricting crawlers from sensitive areas of a website, and, to their credit, the likes of Google, Bing, and Firefox have honored those…

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a paid media manager and a client account manager discuss a retail media network strategy

AI Keyword Research Tools: Gemini, ChatGPT, and More

Keyword research is the heart and soul of SEO science, but dedicated SEO tools are cost-prohibitive for most in-house marketers and small agencies. As ChatGPT and Gemini improve, more marketers turn to AI for keyword research, using specific prompts to generate quality keyword lists to support new and existing pages. We’ve put together a few…

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A marketer conducts a marketing audit.

Asana vs. Teamwork: Which Is the Best Project Management Software for Marketing Teams?

The world runs on software. In-house marketing professionals and agency staff rely on project management software like Teamwork and Asana to organize marketing assets, deliver campaigns on schedule, and collaborate in real-time and on asynchronous working schedules. Having the right platform is a big part of working efficiently and putting everyone in a position to…

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a content marketer uses martech stack to analyze trends

Screaming Frog vs. Lumar: Which Is the Best Site Crawl Tool?

Few tools are as valuable to SEO marketers as a reliable website crawler tool. Whether you’re looking for opportunities to improve performance for your organization’s domain or managing multiple properties, crawling your site offers a wealth of actionable information to shape forward strategy and prioritize technical SEO improvements. We’ve put in a lot of time…

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A woman takes a customer order over the phone in a boutique store.

A (Truly) Data-Driven Customer Experience

Businesses spend billions of dollars each year on surveys, customer service staff, and customer rewards programs to attract, understand, and retain customers. In today’s digital world, improving the customer experience is an ever-increasingly data-driven process that’s generating real results for brands, big and small. Customer Experience Analytics: What It Is and How It Works Customer…

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