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online ad targeting

Ways to Improve Ad Performance

Ever think to yourself, “No one in history has ever created such a compelling ad – I’m going to make a million bucks!”? But then: Womp, womp. What happened to your dreams and glory? Your brilliant ad didn’t work. What went wrong? Why Are My Ads Not Converting? Maybe your audience just doesn’t realize what…

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Choosing a Web Design and Development Company

It can be challenging to find a single company to take on your whole website project. But it’s worth it to partner with a team with in-house expertise in both web design and development. If you hire multiple vendors and separate these two schools, you’ll likely end up with inefficient project workflows, an unstable layout…

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How to Approach Enterprise Website Design Strategy & Development

Enterprise websites have thousands or even millions of URLs. To successfully pull off a website project at this scale – whether it’s a new site, a migration or a redesign – companies need: Heavy up-front planning All-teams collaboration A good timeline Technical knowledge The right enterprise website solutions (technologies + vendors) Below, the Oneupweb team…

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Solving Visual & Image Search SEO Conundrums

When Oneupweb team members attended a recent SMX Advanced conference, major discussion topics included unique images and SEO, image optimization tactics, ALT text and more. This is because images are served in nearly 40% of search results, and visual search (e.g., Pinterest, Google Lens) is gaining popularity fast. Businesses must evolve quickly or fall behind….

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Introducing Jonathan Davila, Our Newest Creative

­­­Name: Jonathan Davila Position: Graphic Designer What’s your average day like at Oneupweb? Every day is unique and full of excitement. I have meetings, websites, social campaigns and take part in creative collaborations. I enjoy being part of the team. The best part is that I get the opportunity to do a little bit of…

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a team of marketers work in a conference room in front of a white board brainstorming ways to create new social media marketing campaigns

Small Franchise Marketing Tasks with Big Payoffs

Franchise marketing is like battling a many-headed dragon. There’s one head coming at you, insisting you engage with your social media audience every day. Another persistent and fearsome head demands you write fresh website content, like, all the time. A third head pops in to surprise you with suspended Google My Business listings. Why, though?…

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What’s Next in Search Marketing?

Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…

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Two content marketing professionals working at their desks at the Oneupweb office.

Finding Your Ideal Content Planning Solution

The fact that you’re looking for a content planning solution means you’re on the right path. Too many marketers don’t have a content plan. They’re simply producing content for the sake of producing content. We call this “keeping the lights on.” The purpose of this resource is to share a few tips for developing a…

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How to Track Featured Snippets from Google

Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….

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Marketing with Instagram Stories

Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…

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andrew dodson

Introducing Andrew Dodson

Name: Andrew Dodson Position: SEO/Content Project Manager What’s your average day like at Oneupweb? I start my day by reading up on the latest marketing and content writing news from a variety of sites, followed by a quick skimming of our local news in Traverse City, Michigan news on MLive and national news from the…

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a magnifying glass hovers over a computer screen showing "amp" for accelerated mobile pages

AMP SEO Impact in 2021 and Beyond

AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…

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