Blog
The Handy Email Marketing Glossary of Terms
Are you sending an email when users fill out a form on your site? Congrats, that’s email marketing! Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing, according to HubSpot. This glossary outlines the terms you need to know and other phrases you might…
SEO & Content Marketing Project Manager
Do you have a knack for making the mundane seem extraordinary? Can you craft a message that connects with readers? We’re seeking a writer and strategist who can adopt a brand voice to create compelling content. Projects include developing content strategy based on data, blogging, script writing, website copywriting, and social media writing. The ideal…
What to Look for in a PPC Agency
Are you looking for someone to manage your pay-per-click advertising? Here are five insights to keep in mind before hiring a PPC expert: Industry or category expertise is essential. You could work with a totally green partner, but you probably won’t see the best results. Ensure account transparency. You should have access to your own…
Meet Oneupweb’s “New Guy” Jeff
Oneupweb team members usually get a bio blog when they’re hired on. Jeff has been using Oneupweb’s office space in the summertime for years, so we thought it was time he got his own. Name: The New Guy (aka “Jeff”) Position: Seasonal worker What’s your average day like at Oneupweb? I sneak in the back…
Benefits of Video Marketing
Investing in professional video marketing can do a lot for your brand, including: Boost leads, sales, and revenue Establish trust with customers Improve rankings in Google search Appeal to mobile users Provide information in a more accessible way If your business hasn’t gone all-in on video, we recommend checking out this lucrative marketing tool. Because…
TLDR Blog Post Experiment
A Oneupweb marketing micro-experiment. In an age where blog posts on average are well beyond the 2000-word count, yet we have a steadily decreasing attention span on par with a goldfish, we had a question: If we can deliver the “goods” faster on one of our most trafficked blogs, will this result in more conversions…
Where Are They Now? Here’s Former Oneupweb Intern Anna Kroger
Full Name: Anna Kroger Current Position & Company: Account Manager, Intouch Solutions Position while at Oneupweb? Marketing Intern Year at Oneupweb? 2016 Describe your current position: I’m currently an account manager at a pharmaceutical marketing firm in Chicago. What’s one thing you learned at Oneupweb that you use daily? One thing I always commend the…
Meet Monica Stokes, Oneupweb’s Newest Sales and Marketing Coordinator
Name: Monica Stokes Position: Sales and Marketing Coordinator What’s your average day like at Oneupweb? I spend some time reading through industry news, checking to see if we have any new inquiries that need a response, and then I dive into current proposal projects. Proposal projects can be at any stage, so my days can…
Where Are They Now? Oneupweb’s Former Marketing Intern Danny Madion
Full Name: Danny Madion Current Position & Company: Senior Analyst, Cornerstone Companies Position while at Oneupweb? Marketing Intern Years at Oneupweb? May-Aug 2015 Describe your current position: Financial analyst for medical real estate acquisitions What’s one thing you learned at Oneupweb that you use daily? Communication and organization are key to success in any context….
Death of Third-Party Cookies – Rebirth of Less Creepy Marketing
There has been an awful lot of cookie-talk lately. Way back in 2020, search engine behemoth Google announced that it would slowly bring an end to third-party cookies and, in doing so, change how digital marketing functions. Perhaps out of hesitancy to move too quickly, Google then announced in March of 2021 that the move…
Achieving Better SEO Results
Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…
Where Are They Now? Featuring Former Oneupweb Intern Brenna Clay
This is the first blog in a series that highlights former Oneupweb interns. Full Name: Brenna Clay Current Position & Company: Digital Marketing Specialist for Chaco at Wolverine Worldwide Position while at Oneupweb? Marketing Intern When were you at Oneupweb? 3(ish) Months in 2017 Describe your current position: I’m a part of the Chaco Footwear…
