Blog
How to Track Featured Snippets from Google
Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
Introducing Andrew Dodson
Name: Andrew Dodson Position: SEO/Content Project Manager What’s your average day like at Oneupweb? I start my day by reading up on the latest marketing and content writing news from a variety of sites, followed by a quick skimming of our local news in Traverse City, Michigan news on MLive and national news from the…
AMP SEO Impact in 2021 and Beyond
AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…
Copywriter / Content Marketer
The ideal candidate is a strong writer who can channel the thoughts and feelings of the target customer. Do you have a knack for making the mundane seem extraordinary? Can you craft a message that connects with readers? We’re seeking a Copywriter with a marketing mind, one who can adopt a voice and tone that’s…
Current Trends in Franchising
If you’re a current or aspiring franchisee or franchisor, it’s important to stay on top of the latest trends in the franchise industry to inform your business decisions. Let’s take a look at some of the most important franchise business and marketing trends and stats. We also included explanations about how to best use these…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Introducing Hanna “Reformed East Coaster” Lee-Kleb
Name: Hanna Lee-Kleb Position: Account Manager What’s your average day like at Oneupweb? Checking emails and responding to clients first thing, then catching up on specific projects either over the phone or via Slack. It’s off to the races from there! Tell us about your favorite Oneupweb moment. When I first started it was the…
Landing Page Web Design
Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…
How Long Does It Take for SEO to Work?
Generally, it takes about 4 – 6 months for SEO efforts to really take off. However, you could see results in as little as 2 weeks if you’re not targeting very competitive keywords, you have great content and your website is authoritative with a lot of backlinks. These results will depend on your strategy, your…
Your PPC Monthly Report Template
Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations. We made a display ad and paid search monthly report template to make the process easy. Let’s walk through it. Our PPC Report Template Runs on Data Studio Our free PPC report…
Meet Octavia Buss, a Woman of Many Hobbies
Name: Octavia Buss Position: Account Manager What’s your average day like at Oneupweb? My average day at Oneupweb will have some combination of client calls, internal strategy meetings and talking through a new update or request with the development team. Tell us about your favorite Oneupweb moment. Such a hard question to answer – but…
