Blog
SEO FAQs: Decoding Search Engine Optimization
Search engine optimization is an integral part of digital marketing, but that’s doesn’t mean everyone is working from the same recipe book. Between the constant search engine algorithm changes and the dense technical terms, even experienced marketers need a refresher. We asked our SEO and content marketing team for the SEO questions they hear in…
Walmart Connect: Advertising In-Store and Everywhere Else
Walmart is the world’s largest retailer, pulling in over $648 billion in revenue and serving 255 million customers every week. In addition to incredible purchasing power, labor force leverage, and retail influence, it has something else with even greater value – customer data. With Walmart Connect, the company is gradually changing the advertising landscape and…
Now Hiring an Account Manager
Join Oneupweb as an Account Manager and lead the way in building lasting client relationships that drive success. We’re looking for someone with agency experience who excels at communication and has strong project management skills. As the clients’ trusted liaison, you’ll bring strategic insight to our projects, ensuring goals are not just met but exceeded….
Marketing’s Role in Customer Retention and Acquisition in Banking
Customer retention in banking is critical to retaining reliable deposit levels and offering community-building financial services. For decades, bank customer retention was built on creating high-friction processes that made switching banks downright painful. Over the past several years, effective customer retention strategies for banks have focused on convenience and perks to make staying easier. This…
3 Can’t-Miss Content Ideas for Banks & Finance Firms
Today’s intensely competitive banking and financial market emphasizes individual customer needs more than ever. Depositors and retail investors have access to incredible amounts of information, the ability to shop around nationally for better rates on loans and deposits, and little need for a local branch for day-to-day banking. For banks and financial institutions looking to…
The Best 10 Franchise Opportunities in 2025
The franchise business model provides an accessible way to invest in a new business or expand current operations. From restaurants to home service brands, franchise businesses are influential in many industries. And with good reason! The aggregate benefits of shared marketing support, corporate training, recruiting resources, and institutional knowledge are considerable advantages for owner-operators. We’ve…
Franchise Fees: What It Really Costs to Own a Franchise
Franchises offer an accessible and supportive business model that has helped hundreds of thousands of entrepreneurs become small business owners. While not insignificant, typical franchise fees match the value you receive by joining a franchise system. Read on to learn more about the initial and long-term franchise fee structure and the various costs associated with…
Three Banking Industry Trends to Watch in 2025
Banking and finance have evolved from an industry of glacial change to one of early adoption and rapid-fire innovation. Necessity is the mother of all inventions, and today’s banking trends are driven by a confluence of new technology, age-old competition, and changing consumer habits. We wrangled our finance and bank marketing experts to share their…
Drupal End-of-Life Dates (and Alternatives)
It’s not unusual for a software developer to stop supporting older versions. For website content management system developers, Drupal, however, the drum beats a little faster. With Drupal 12 set for mid-2026, legacy versions are hitting their end-of-life dates at a steady clip. For brands built on soon-to-sunset versions; it’s time to explore Drupal alternatives…
5 Ways to Win the No-Click SERP
Google is making it less likely for users to click through to a website and has been for years. New search engine results page elements like featured snippets, Google Shopping and the Generative Search Experience provide valuable information without users needing to navigate your website. For Google, no-click searches are a win; they leave the…
The Importance of Schema Markup for SEO
Schema markup offers marketers a relatively low-touch way to increase SERP visibility by surfacing relevant information users need to make decisions. There are hundreds of types of schema markup available, and implementing the right markup for key pages of your site can increase organic clicks and conversions by differentiating your brand from the competition. What…
2025 Quick Service Restaurant (QSR) Franchise Opportunities, Trends and Marketing Tips
Like so many consumer habits, the pandemic didn’t spark a shift toward faster, contactless dining experiences, but it did add plenty of momentum. Quick service restaurant franchises provide consumers with competitively priced meal, dessert and coffee options that fit busy schedules and tightening budgets. They also provide entrepreneurs with lower market entry costs and operating…
