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HIPAA and Marketing: What Healthcare Marketers Need to Know
For nearly two decades, the Health Insurance Portability and Accountability Act (HIPAA) has protected patient privacy, reduced fraud and changed how healthcare providers interact with patients. HIPAA also changed how healthcare systems and private practices attract and retain patients through various marketing channels. We put together our top rules related to HIPAA and marketing to…
Google Search Console vs. Google Analytics 4: Where to Dig for the Right Data
Google provides a range of tools to help marketers measure and improve results across their digital platforms. If you manage a website or application, you know numbers matter. Google Analytics metrics and Google Search Console data offer incredible insights into what’s working – and what’s not – on your site. It takes a bit of…
How to Improve Marketing Efficiently – Fast
Marketers, whether part of a larger inbound team or the sole team member, often feel pressure to do more with less. Improving marketing efficiency requires a top-down approach to the process behind every type of marketing, quantifying effort and maximizing the value of every meeting, every ad group, and every piece of content. There is always room…
Hidden Content and Accordion SEO Best Practices
Accordion, tabbed content, and other expandable text blocks are practical solutions for web designers looking to strike a balance between including lots of content and maintaining a clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do…
Why Your Brand Should Invest in YouTube Marketing (And How to Do It Right)
Why YouTube Deserves Budget – The Big Takeaways: To break it to you gently: if you’re not marketing on YouTube, you’re falling behind. With over 2 billion monthly logged-in users and an algorithm designed for discovery, YouTube is where serious digital marketing strategies take shape. Brands across every industry are using YouTube to educate, convert,…
GA4 User Acquisition vs. Traffic Acquisition: What’s the Difference?
Experienced marketers know it pays to get granular. When Google Analytics 4 launched in 2020, it offered two ways to view site interactions. The user acquisition and traffic acquisition reports provide useful insights into user behaviors, events, and where your most valuable traffic comes from. This information is incredibly valuable in shaping future content creation,…
Your Guide to Google Performance Max Campaigns
Google Ads offers marketers several ways to reach their ideal audiences through an expansive ad inventory. For some, using Google Ads and understanding its myriad of functions makes it problematic to use; it’s a steep learning curve for anyone new to PPC and search advertising. Performance Max (Pmax) campaigns reduce those barriers with automated ad…
Search Engine Optimization FAQ for Franchise Owners
If “local SEO” sounds like techy alphabet soup, you’re not alone, and you’re in the right place. We put together this FAQ to clear up the confusion and help franchise owners feel confident about how their brand shows up in search. Whether you’re wondering what a page title is or why SEO matters in the…
Metrics That Matter: How to Measure Social Media ROI
Social media isn’t just a brand awareness tool anymore – it’s a powerful business driver. But with all the likes, clicks, and comments flying around, how do you know if your efforts are actually paying off? Whether you’re reporting to leadership, building a budget, or just trying to prove the value of your work, understanding…
Introducing Isobella Reinders
Isobella Reinders, Account Manager I graduated from Michigan State University with a Bachelor of Arts in Journalism and a minor in Media Photography. I have always been passionate about writing, storytelling, and connecting with people. This led me to fall in love with marketing and make it the focus of my career. As a student,…
Pet Care Franchise Development Strategy Leans on SEO
Developing a franchise takes an incredible amount of research, flexibility, and discipline. In many scenarios, high lead volumes equate to low-quality leads, a lot of legwork for the franchise development team, and opening locations that simply aren’t prepared to succeed. Fran dev is a marathon punctuated by a series of sprints. To support an increase…
Marketing in a Recession: Why Cutting Your Budget Doesn’t Pay Off
Many companies are quick to reduce marketing budgets and ad spend during periods of economic uncertainty or recession. Marketing shouldn’t be the first thing on the cutting room floor. Historically, marketing and advertising during a recession has helped organizations increase brand awareness and capture market share. Long-term, the data suggests that recessions are the ideal…
