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Searching for information about digital marketing? Our Knowledge Hub covers any topic you might find interesting or challenging.

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Lookalike Audiences: How to Use Existing Data to Improve Paid Efficiency

Effective paid media campaigns check off three key boxes: Getting in front of the right audience at the right time ...

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A Higher Education Marketing Case Study

Higher education recruitment is a competitive market, especially at the graduate level. Reaching a qualified audience at the right time ...

Marketers discuss strategy at the Oneupweb office.

The Impact of Fed Rate Cuts on Franchises

The federal funds rate plays a massive role in determining borrowing costs for businesses and consumers. When the Federal Reserve ...

A real estate agent works with a young couple inspecting a home.

How to Market Yourself in Real Estate

You signed up to buy and sell houses or commercial property, not start a TikTok account. Marketing for realtors has ...

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Email Marketing 101: Winning the Inbox

Email marketing is a valuable and direct communication channel that allows marketers to deliver engaging content to past, current and ...

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“Paid media campaigns get results! Analyze, refine, and optimize – rinse and repeat.”

Shawn Finn, Director of Paid

Shawn Finn, a Oneupweb employee, smiles while wearing a nice sweater