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Recent Articles
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and ...
3 Digital Marketing Predictions We Got Wrong (Mostly)
No one can predict the future, especially in digital marketing. Despite claims after the fact, most people didn’t expect Myspace ...
Media Literacy and the Rise of Stealth Marketing
You’d be forgiven for confusing this piece’s title with a Star Wars film, and the parallels are close enough to ...
Why Consistent Branding Is Important (And How to Stay on Track)
Establishing and maintaining brand consistency is no mean feat. Digital marketers work across dozens of channels and platforms, often in ...
Why You Shouldn’t (Always) Post Links on Facebook
Meta designed its two marquee platforms to win the attention economy. The underpinning algorithms that shape the user experience on ...
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