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HIPAA and Marketing: What Healthcare Marketers Need to Know

For nearly two decades, the Health Insurance Portability and Accountability Act (HIPAA) has protected patient privacy, reduced fraud and changed ...

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Google Search Console vs. Google Analytics 4: Where to Dig for the Right Data

Google provides a range of tools to help marketers measure and improve results across their digital platforms. If you manage ...

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How to Improve Marketing Efficiently – Fast

Marketers, whether part of a larger inbound team or the sole team member, often feel pressure to do more with less. Improving ...

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Hidden Content and Accordion SEO Best Practices

Accordion, tabbed content, and other expandable text blocks are practical solutions for web designers looking to strike a balance between ...

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Why Your Brand Should Invest in YouTube Marketing (And How to Do It Right)

Why YouTube Deserves Budget – The Big Takeaways: To break it to you gently: if you’re not marketing on YouTube, ...

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“Paid media campaigns get results! Analyze, refine, and optimize – rinse and repeat.”

Shawn Finn, Director of Paid

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