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Building Earned Media vs. Paid Media vs. Owned Media

In order to generate quality website traffic and efficient ROI for your business, you already know you need content that’s...

How to Determine Your KPI for Marketing and Sales

Determining unique key performance indicators (KPIs) is essential for marketing and sales teams. Without specific metrics guiding you, there is...

a man, left, and woman explain what is content marketing

What is Content Marketing?

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. ...

franchise marketing playbook updated with post covid 19 data for franchisors seeking marketing help

Franchise Marketing Playbook

July 15, 2020: We updated the Franchise Marketing Playbook with relevant information for marketing during COVID-19. Get the updated Franchise...

Paid Media

Paid Media and PPC FAQs

Have questions about paid media advertising? You’re not alone, and it’s a complex subject. Here are the answers to some...

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