Blog
Franchise Development and Economic Uncertainty
The franchise sector has outpaced the broader US economy in 2025 despite considerable economic uncertainty due to volatile trade policy, rising operating costs, and labor shortages in some sectors. There are signs of trouble in economic data, though, making the economics of franchising intriguing to prospective entrepreneurs. We looked at the recent performance of franchises,…
SEO, Location Pages and You: A How-To Guide
Holding a high search engine results page (SERP) position for each unique location improves the brand’s visibility within the service area or market. Local landing pages allow brands to connect more personally with their audience. In this piece, we’ll run through how to organize and make local SEO landing pages and provide a road map…
The Top Social Media Trends in 2026
That’s a wrap for 2025. If you’re not sure what the new year will bring to your social media marketing, don’t worry. At Oneupweb, we are constantly looking forward to making sure we’re not only ahead of trends but also able to help you start 2026 on the right foot. We’ll look at what 2025…
Oneupweb’s Search Engine Guide
Organic search shapes how the world organizes and accesses information, consumes media and transacts billions of dollars of economic activity every day. Don’t believe us? Google it. While only one search engine has become a verb, marketers should have an understanding of the strengths and weaknesses of all search engines to understand why some audiences…
The Best 10 Franchise Opportunities in 2026
The franchise business model provides an accessible way to invest in a new business or expand current operations. From restaurants to home service brands, franchise businesses are influential in many industries. And with good reason! The aggregate benefits of shared marketing support, corporate training, recruiting resources, and institutional knowledge are considerable advantages for owner-operators. We’ve…
What Are Retail Media Networks?
As online retailers play an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers, unlike the more general access and self-service offered by ad platforms…
A Guide to Google Business Profile Management: Setup, Optimization, and Beyond
Google Business Profile is a proven tool for winning valuable impressions and quality leads from nearby consumers, making it a must-have platform for local businesses. Whether you’re a brick-and-mortar retailer, restaurant, or service business, GBP offers incredible potential when set up, optimized, and managed correctly. Whether you’re looking to create a Google Business Profile or…
Whitespace or Dead Space: Beware the Horror Vacui of Web Design
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights – and whitespace. In design circles, whitespace is a principle used to introduce context and ease of comprehension, but it’s anathema to many a client with a fear of empty, dead spaces. Don’t mind the gap; learn how to use space in design to…
What Is Local SEO?
Nearly half of all Google searches have local intent, which means users are looking for products, services, and expertise right around the corner. Effective local SEO strategies ensure your franchise location or small business occupies the top of the search engine results page (SERP), growing brand awareness and driving high-quality leads. In this guide, we’ll…
Recipe for Effective Social Media Content
Social media is a bit like cooking – even with the proper ingredients, your end result can fall flat without the right process. Great content is never just a happy accident; it’s the perfect mix of creativity, strategy, and consistency. This recipe will show you how to create impactful social media content that drives engagement,…
Content Gap Analysis: Benefits and How to Get It Done
Content is always king, and what your website covers directly reflects your brand’s visibility on the SERP and in the marketplace. Also known as a competitive keyword gap analysis, a content gap analysis carefully measures your keyword positioning against your closest competitors and identifies new topics to cover. A core component of successful SEO, a…
Local SEO vs. National SEO: How to Optimize Your Approach
Search engine optimization (SEO) is a pillar of digital marketing, and within the field, there are several niche markets to meet the needs of various business structures. Franchises and multilocation businesses rely on a mix of national SEO and local SEO to achieve specific goals, from raising brand awareness to driving quality leads within the…
