a man prepares to film a man and woman sitting on stools

How Effective is Video Marketing? ROI, Stats and Rationale

There’s ample evidence that video marketing is a smart investment. For B2B and B2C companies, video content can be utilized on your website, social media, paid search, third-party publishers and other channels to drive awareness and conversions. So, how effective is video marketing? Let’s get into the numbers. Here are some initial video marketing ROI…

Read More

Burning spark circle or flywheel

What Is Inbound Marketing, Exactly?

FAQs Answered By providing relevant information, solving problems and answering questions, inbound marketing pulls your audience to your brand to make a connection and, eventually, become a customer. Oneupweb’s inbound marketing experts often hear the questions below from clients and associates. Check out our answers to those inbound marketing FAQs. Inbound Marketing FAQs 1. What is inbound…

Read More

a team of marketers work in a conference room in front of a white board brainstorming ways to create new social media marketing campaigns

What to Look for in a Social Media Agency

Choosing a digital and social media marketing agency isn’t all about the price, though it should fit your budget. Finding the best social media marketing agency for your business requires research and careful vetting during the interview process. Here are some things to look for when you’re searching for an agency to handle your social…

Read More

Graphic for social media audit checklist

Get a Free Social Media Audit Checklist

It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…

Read More

person writing cursive on yellow legal pad notebook next to work desk keyboard

Gated Content Best Practices, Benefits & Tactics

As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…

Read More

a professional looking female marketer

Developing a Social Media Strategy

Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…

Read More

Thumbnail image of link building strategies and why you need one

White-Hat Link Building Strategies

Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. When you get high-quality backlinks to your site from other trusted sites, it signals search engines that your content has value and should be served…

Read More

Web coding on a computer screen.

Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers

On June 5, 2018, the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of Web Content Accessibility Guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Now, we dive into how to comply with the guidelines on your website. Is WCAG…

Read More

Meet Bill Serrano

Bill Serrano, Account Manager Even though I ventured to Michigan for my college years, I spent most of my life in the Chicago area. I worked for a large industrial technologies corporation and most recently in the finance department of a recycling company. We recently moved to the Traverse City area, and I was lucky…

Read More

two workers standing at head of conference room writing on the wall talking to two workers sitting at a table

How to Choose a Marketing Agency

Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. If you’re…

Read More

Thumbnail image of Why you should optimize your YouTube

YouTube Channel Optimization

There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…

Read More

blue background with icons for website and ada compliance

What Does Having an ADA Compliant Website Mean?

Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…

Read More