Blog

A checkmark with Google Guaranteed logo

Is Google Guaranteed Worth It?

Launched in 2019, Google Guaranteed is a certification program designed to connect customers with the most professional local service companies. Primarily focused on home services like plumbing and HVAC, Google Guaranteed is an easy way for small business owners to differentiate themselves from competitors and generate quality leads. Find out why Google introduced the program…

Read More

a family plays a game in a holiday setting

Win the Holiday Shopping Season with Effective Digital Marketing

Holiday season shopping is a crucial and competitive time of year for D2C brands. Whether you’re a brick-and-mortar retailer, exclusively online or rely on a multichannel approach, holiday campaigns can make – or break – your annual sales success. Give your holiday marketing efforts a fresh look with new strategies and ideas this year and…

Read More

How Paid Search and SEO Work Together

Some things just work better together. While paid search and search engine optimization (SEO) might seem like very different marketing strategies, aligning these efforts can improve results across the board. We’ve got a few tips on how to use pay-per-click (PPC) and SEO together to dominate the SERP and create new marketing efficiencies. It’ll maximize…

Read More

a female marketer is seen working in an office meeting room through the glass

How to Connect Shopify to Facebook and Instagram

Shopify and Facebook have made it easy to open new, effective sales channels to level up your ecommerce marketing. With access to your Shopify Business Manager and a Meta Business Suite account, you’re just a few clicks away from positioning your brand in front of billions of social media users around the world. Read on….

Read More

female marketer looks out of the office window with several computer screens on a desk in front of her, her hands are folded and rested on the desk thinking of how to brand her ecommerce business

Why the Consumer Confidence Index Matters to Businesses (And Marketers)

Since 1967, the Consumer Confidence Index (CCI) has served as an economic weathervane, allowing economists, businesses and marketers a peek inside the hearts and minds of US consumers. The CCI offers a monthly gauge of how average Americans feel the economy is working and indicates how comfortable they are making purchases big and small. The…

Read More

a marketer stands in a well lit office, seen from a slightly low angle holding a notebook and pen

Meta Verified for Businesses: Everything You Need to Know

Meta hinted at a more robust verification program in early 2023 when it announced Meta Verified. Initially offered to creators, the subscription bundle is now available to WhatsApp, Instagram and Facebook business accounts. The bundle includes several exclusive resources designed to help brands get more from organic and paid efforts – but is it worth…

Read More

Side view portrait of two people speaking to microphones while recording podcast in studio

Podcast Advertising: Everything Marketers Need to Know

Podcast marketing is one of the fastest-growing segments of the digital advertising industry. Advertising on podcasts allows brands to identify and reach their ideal audience, accurately measure performance and support broader marketing efforts with a multichannel approach. We’ve put together all the information you need to evaluate the benefits of podcast advertising, different types of…

Read More

a marketing employee leans on a wall with a notebook in hand while talking to another employee

3 Ways to Improve Your Direct-to-Patient Marketing Campaigns

Healthcare providers are always looking for new and creative ways to provide patients with the tools and resources to make smarter health-related decisions. Many view patient engagement marketing as a subset of their broader marketing initiatives; in many cases, this “afterthought” approach negatively impacts the results of their marketing campaigns. To succeed, healthcare providers need…

Read More

a female marketer stands at a coworkers desk, chatting while smiling with a male coworker sitting at his desk in front of a computer discussing marketing strategy

How to Choose a PPC Agency You’ll Love Working With

Businesses don’t have to do it all themselves. Work with industry experts to move a few things off your to-do list and put your paid media campaigns in the hands of a dedicated team. Here’s how to choose a PPC agency that delivers results, strategy and data-driven insights to make a bigger impact with every…

Read More

a man, left, and woman explain what is content marketing

Why Content Marketing Is Important

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …

Read More

two workers standing at head of conference room writing on the wall talking to two workers sitting at a table

How to Choose a Marketing Agency

Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. The number…

Read More

two women looking at a computer screen, smiling

Every Type of Display Ad (And Why They Work!)

Display advertising is one of the best ways to raise awareness of your brand, product or service. The Google display network includes digital tools that billions of people rely on every day, including Gmail and YouTube. Wondering what a mix of creative display ads can do for your next paid campaign? Let us walk you…

Read More