Resources
Why Concierge Medicine Marketing Is Different
Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…
Campaign Tracking Made Easy with A UTM Builder Tool
UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…
Solving Visual & Image Search SEO Conundrums
Image search SEO is one of the most undervalued tactics in digital marketing. Three quarters of organic search results include images, making the SERP more visual than ever. For brands looking for ways to amplify their reach and improve their position for image and video results, SEO is key. Get in the picture! Follow these…
The Very Best Brands on Social Media
Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…
Why Section 508 Compliance Matters (and How to Get It Right)
The internet serves as a great equalizer. Since its inception, the web has removed barriers to information and resources that expand horizons, connect people and provide instant access to new opportunities. Legislation like the Americans with Disabilities Act and Section 508 are designed to democratize the internet by keeping information accessible to all users, including…
2024: Google Ending Third-party Cookies – What Marketers Need to Know
There’s been an awful lot of cookie-talk lately. In 2020, search engine behemoth Google announced that it would slowly end third-party cookies and, in doing so, change how digital marketing functions. As the deadline neared, Google announced in March 2021 that the move to a cookie-less world could wait another year – or two. Google…
Shopify SEO: Everything You Need to Know
Shopify is one of the world’s largest ecommerce platforms, powering over one million stores in 175 countries. It stands to reason that the Canada-based company has invested heavily in positioning its users with the very best tools, including SEO. For Shopify sites, visibility equals profitability; even if you’re not an SEO expert, Shopify has the…
Win the Holiday Shopping Season with Effective Digital Marketing
Holiday season shopping is a crucial and competitive time of year for D2C brands. Whether you’re a brick-and-mortar retailer, exclusively online or rely on a multichannel approach, holiday campaigns can make – or break – your annual sales success. Give your holiday marketing efforts a fresh look with new strategies and ideas this year and…
How Paid Search and SEO Work Together
Some things just work better together. While paid search and search engine optimization (SEO) might seem like very different marketing strategies, aligning these efforts can improve results across the board. We’ve got a few tips on how to use pay-per-click (PPC) and SEO together to dominate the SERP and create new marketing efficiencies. It’ll maximize…
Why the Consumer Confidence Index Matters to Businesses (And Marketers)
Since 1967, the Consumer Confidence Index (CCI) has served as an economic weathervane, allowing economists, businesses and marketers a peek inside the hearts and minds of US consumers. The CCI offers a monthly gauge of how average Americans feel the economy is working and indicates how comfortable they are making purchases big and small. The…
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
How a Talent Acquisition Mindset Benefits Your Hiring Process
Like marketing, talent acquisition is an always-on, never-done element of success. While it may require time and resources, the benefits of developing a talent acquisition strategy make it one of the smartest investments a company can make. What Is Talent Acquisition? Talent acquisition is an ongoing effort to identify uniquely qualified or experienced specialists, leaders…