Resources
Why Your Brand Should Invest in YouTube Marketing (And How to Do It Right)
Why YouTube Deserves Budget – The Big Takeaways: To break it to you gently: if you’re not marketing on YouTube, you’re falling behind. With over 2 billion monthly logged-in users and an algorithm designed for discovery, YouTube is where serious digital marketing strategies take shape. Brands across every industry are using YouTube to educate, convert,…
GA4 User Acquisition vs. Traffic Acquisition: What’s the Difference?
Experienced marketers know it pays to get granular. When Google Analytics 4 launched in 2020, it offered two ways to view site interactions. The user acquisition and traffic acquisition reports provide useful insights into user behaviors, events, and where your most valuable traffic comes from. This information is incredibly valuable in shaping future content creation,…
Florachem’s Organic Growth: A B2B Marketing Case Study
Over the past three decades, Florachem Corporation has built a sterling reputation as a leading natural citrus and pine product supplier. Motivated by its partnership with SK Capital, Florachem set out to raise its brand profile in North America and overseas. It’s fitting that the industry leader in bio-based citrus and pine ingredients turned to…
Pet Care Franchise Development Strategy Leans on SEO
Developing a franchise takes an incredible amount of research, flexibility, and discipline. In many scenarios, high lead volumes equate to low-quality leads, a lot of legwork for the franchise development team, and opening locations that simply aren’t prepared to succeed. Fran dev is a marathon punctuated by a series of sprints. To support an increase…
SEO FAQs: Decoding Search Engine Optimization
Search engine optimization is an integral part of digital marketing, but that’s doesn’t mean everyone is working from the same recipe book. Between the constant search engine algorithm changes and the dense technical terms, even experienced marketers need a refresher. We asked our SEO and content marketing team for the SEO questions they hear in…
Marketing’s Role in Customer Retention and Acquisition in Banking
Customer retention in banking is critical to retaining reliable deposit levels and offering community-building financial services. For decades, bank customer retention was built on creating high-friction processes that made switching banks downright painful. Over the past several years, effective customer retention strategies for banks have focused on convenience and perks to make staying easier. This…
3 Can’t-Miss Content Ideas for Banks & Finance Firms
Today’s intensely competitive banking and financial market emphasizes individual customer needs more than ever. Depositors and retail investors have access to incredible amounts of information, the ability to shop around nationally for better rates on loans and deposits, and little need for a local branch for day-to-day banking. For banks and financial institutions looking to…
Three Banking Industry Trends to Watch in 2025
Banking and finance have evolved from an industry of glacial change to one of early adoption and rapid-fire innovation. Necessity is the mother of all inventions, and today’s banking trends are driven by a confluence of new technology, age-old competition, and changing consumer habits. We wrangled our finance and bank marketing experts to share their…
Drupal End-of-Life Dates (and Alternatives)
It’s not unusual for a software developer to stop supporting older versions. For website content management system developers, Drupal, however, the drum beats a little faster. With Drupal 12 set for mid-2026, legacy versions are hitting their end-of-life dates at a steady clip. For brands built on soon-to-sunset versions; it’s time to explore Drupal alternatives…
5 Ways to Win the No-Click SERP
Google is making it less likely for users to click through to a website and has been for years. New search engine results page elements like featured snippets, Google Shopping and the Generative Search Experience provide valuable information without users needing to navigate your website. For Google, no-click searches are a win; they leave the…
The Importance of Schema Markup for SEO
Schema markup offers marketers a relatively low-touch way to increase SERP visibility by surfacing relevant information users need to make decisions. There are hundreds of types of schema markup available, and implementing the right markup for key pages of your site can increase organic clicks and conversions by differentiating your brand from the competition. What…
Google AI Overviews: Generative Search Is Here
Google’s AI overviews got off to a rocky start. Alphabet’s first attempts to bring generative AI into Google search resulted in a flurry of inaccuracies, negative headlines, and considerable pushback from users frustrated with the new feature’s shortcomings. After more tweaking and plenty of machine learning, Google is the leading AI search engine it needs…
