Resources

CMS Management 101

CMS 101: Search Engine & Social Media Optimization

Small things make a big difference. Sometimes you don’t have time or resources to go digging through code to figure out why your site doesn’t rank, but the truth is that many of the most significant fixes you can make take just a few clicks to enable. That, or maybe you just need to organize…

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Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….

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Google My Business

Replace Your G+ Icon with Google My Business

Your Google+ icon is showing your age. Google Plus was laid to rest in October 2018, yet your website still has a G+ icon haunting every page on your website. There’s no room for sentiment. It’s time to get rid of that ghost once and for all. Rather than removing the G+ icon and link…

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SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account….

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Digital Summit Detroit

Join Us at Digital Summit Detroit September 12 & 13

Meet us at Cobo Center in downtown Detroit September 12 & 13, 2018 for one of Michigan’s premier digital marketing conferences, the 4th Annual Digital Summit Detroit. We’ll be there along with 1600+ of your closest digital marketing friends to dig deep into the latest digital marketing & media trends and practices from leading brands…

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trump google results

President Trump, Here’s Why Fox News Doesn’t Rank on Google

Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules…

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Google Tag Manager

Beyond the Marketing Minute: Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more…

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Google Tag Manger tracking of link clicks on AMP

How to Track Link Clicks on AMP Sites with Google Tag Manager

As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed,…

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Google Search Console

Google Search Console: Beyond The Marketing Minute

Five Reasons To Use Google Search Console Google search console (GSC), formally known as Google Webmaster Tools, is a platform that provides website analytics, tools and data about traffic and search engine rankings. It also helps website owners monitor and maintain their website, search rank and more. If you’re not using it, you’re missing out…

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Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities,…

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Top Tips

Seven Minutes in Digital Marketing Heaven: A Monday Marketing Minute Round-up

If you’ve missed out on our last seven minutes in digital marketing heaven, cozy on up and get comfortable for a Monday Marketing Minute quickie. Our seven hottest tips rolled into one package. If that didn’t leave you satisfied, check out the full version of each of our last seven Monday Marketing Minutes below. Minute…

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Google Reviews

Monday Marketing Minute: Google My Business Reviews

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Gillian Cobb talk about Google My Business reviews. We’ll cover why reviews on your Google My Business account are important and how to get your customers to leave one for…

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