a ski lift at a ski resort during the fall advertising color tours

How Do You Market a Ski Resort with No Snow?

Climate change has dealt ski resorts a tough hand. Already fighting to bring guests back after COVID-19 lockdowns and health concerns, declining snowfall appears to be worsening in many parts of the US. What kind of story can a ski resort tell when one of its most important resources is running out? How Is Global…

Read More

three content marketers look at a computer screen in a meeting room

Why Optimizing Content You Already Have Matters: A Case Study

Content optimization improves the SEO value of existing blogs, service pages, or product pages and provides a better experience for the user. The Oneupweb content marketing team carved out time to optimize blog content dating back to the early days of to see how much of an impact it would have on organic performance….

Read More

A Oneupweb strategist places a note on a whiteboard.

Multilingual SEO: Website Translation Best Practices

Most websites are built, written and designed to suit a particular audience or a handful of audiences. That customer-first focus becomes more complicated when language creates barriers to finding, understanding and utilizing a website. You can reduce friction by following multilingual SEO best practices. These gold standards may help to improve your site’s organic rank…

Read More

colorful blocks with black letter all smushed together to make a square

Ecommerce Schema: Markup You Can’t Afford to Skip

Ecommerce success comes down to the details. Smart brands back up a strong brand message, a beautiful website and a robust SEO strategy with a technically proficient website structure that supports conversions. Ecommerce schema, also known as structured data, can differentiate your products from competitors before your ideal customer even sees your website! Here’s how…

Read More

A crowded subway station with motion blur of people moving.

Digital Marketing FAQ

When you’ve worked in marketing for a couple of decades, you’ve surfed countless waves of change. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us directly! How Do You Reach the Right Audience in Digital Marketing?…

Read More

a professional looking female marketer

Jump Links and SEO: A Study

Jump links, also known as anchor links, help website administrators move users to the specific information they need within a single page. Anchor links have been a practical element of web design for decades. Today, they may also enable evaluations of user behavior, thanks to Google Analytics 4. Oneupweb tested how jump links and FAQ…

Read More

two women looking at a website on a laptop

The Low-Quality Traffic Dilemma

Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Increase user engagement and focus on the right metrics with a refreshed user engagement strategy – let’s get started! What Are High-quality and Low-quality Traffic Sources? There are no perfect website…

Read More

Two SEO marketing professional discussing SEO strategy.

Submitting Your XML Sitemap to Search Engines: Why and How

SEO and content marketing experts Gillian Cobb and Freddy Hunt discuss why and how you should be submitting your XML sitemaps to Google and Bing. Why You Should Submit an XML Sitemap The main reasons to submit a sitemap to search engines like Google is to ensure the most recent version of your site is…

Read More

a man in a blue button up shirt and a woman in a white button up talk at a meeting room table with bright windows behind them and plants in front on the table top

SEO for Hidden Content: Using JavaScript and Accordions

Accordion, tabbed content and other expandable text blocks are solutions for web designers looking to strike a balance between lots of content and clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do accordions affect SEO, and…

Read More

Female marketing expert looks down at her notebook and pen

Service Page Optimization with skoah facial shop – a Success Story

Franchises feed off the parent company’s success, but creating their own identity is vital to making local customers feel like they’re getting a special experience. When skoah facial shop needed help creating content to drive service purchases, they enlisted the Oneupweb SEO and content marketing team. By the end of the six-month project, skoah facial…

Read More

Hand holding a smartphone that shows the Twitter log-in page.

Twitter, IRL: A Look at How Twitter Has Changed Since Elon Musk Took Over

The digital world has been watching the slow-motion saga of Musk’s high-profile $44 billion takeover of Twitter. After months of very public antagonism between Musk and Twitter’s leadership, the deal is done. Away from the headlines and the dollar signs, we took a look at the platform, its users and what Musk’s Twitter looks like…

Read More

phone open to instagram photo capture screen in front of a colorful wall mural

Instagram Guides: Everything You Need to Know

Instagram feed posts are a nifty way to pair stunning visuals with neat and concise copy. But what if what you’ve got to say is more than 2,200 characters? Brands still haven’t picked up on Instagram Guides, a feature on IG business and creator accounts that allows for long-form text that supports products, services and…

Read More