Resources
What Is Local SEO?
Nearly half of all Google searches have local intent, which means users are looking for products, services, and expertise right around the corner. Effective local SEO strategies ensure your franchise location or small business occupies the top of the search engine results page (SERP), growing brand awareness and driving high-quality leads. In this guide, we’ll…
Content Gap Analysis: Benefits and How to Get It Done
Content is always king, and what your website covers directly reflects your brand’s visibility on the SERP and in the marketplace. Also known as a competitive keyword gap analysis, a content gap analysis carefully measures your keyword positioning against your closest competitors and identifies new topics to cover. A core component of successful SEO, a…
Local SEO vs. National SEO: How to Optimize Your Approach
Search engine optimization (SEO) is a pillar of digital marketing, and within the field, there are several niche markets to meet the needs of various business structures. Franchises and multilocation businesses rely on a mix of national SEO and local SEO to achieve specific goals, from raising brand awareness to driving quality leads within the…
The Ultimate Marketing Budget Breakdown
You’ve got to spend money to make money, but what’s the best way to set (and stick to) a dedicated marketing budget? There are several ways to calculate how much to spend on marketing, each influenced by factors as diverse as the age of your company, industry, and broader macroeconomic conditions. Take the guesswork out…
A Look at Local Search Results: Map Packs, Paid, and Organic Links
Where you are is everything, and for small businesses, understanding Google’s local search results page is key to prioritizing marketing efforts. The days of 10 blue links on one page in Google are long gone; in their place are several search engine results page (SERP) features, local packs, and paid, or sponsored, results that soak…
The Ultimate SEO Glossary (and Jargon Buster)
Obscure terms and acronyms often make for a steep learning curve. We set out to create a comprehensive glossary of common SEO terms to give marketers an easy, accessible resource. Whether you’re looking for SEO terms for beginners or nuanced terminology, this glossary has you covered. Getting Started with Our SEO Terms Glossary Unless…
What Is a Good Engagement Rate for a Website?
Quality is always better than quantity. As brands seek to increase site sessions, it’s important to qualify those new sessions with a quality metric to ensure you’re reaching the right audience. Engagement rate is one of our preferred Google Analytics 4 metrics to measure site quality. Find out how to find engagement rate in GA4…
Case Study: Local SEO for an HVAC Franchise Location
Some of the most valuable search queries are local. Small businesses in a range of industries rely on reaching a qualified, local audience to generate consistent leads. Oneupweb’s experience helping local businesses raise their profiles made us the obvious choice for a local HVAC company looking to elevate its brand and grow its business in…
Search Is Everywhere: Social’s Role in a Multi-Platform Landscape
There’s no more ignoring it: Search behavior has diversified well beyond established search engines like Google. Platforms like TikTok, YouTube, Instagram, and Reddit are not just content platforms – they’re now core components of how consumers search, research, and convert. With Google’s AI overviews further disrupting traditional SEO, brands must optimize everywhere, including social media….
Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update introduced new Core Web Vitals metrics and added more context around existing UX-related ranking signals that measure overall Page Experience. The Page Experience signal is an influential tiebreaker in SERP rankings and has played a big role in how SEOs and developers…
Google Search Console vs. Google Analytics 4: Where to Dig for the Right Data
Google provides a range of tools to help marketers measure and improve results across their digital platforms. If you manage a website or application, you know numbers matter. Google Analytics metrics and Google Search Console data offer incredible insights into what’s working – and what’s not – on your site. It takes a bit of…
How to Improve Marketing Efficiently – Fast
Marketers, whether part of a larger inbound team or the sole team member, often feel pressure to do more with less. Improving marketing efficiency requires a top-down approach to the process behind every type of marketing, quantifying effort and maximizing the value of every meeting, every ad group, and every piece of content. There is always room…
