Resources
What Is Brand Photography (and Why Do I Need It)?
A picture says a thousand words, and when it’s an image of your brand, it needs to say it all. Brand photography, sometimes called identity photography, is important to establish and maintain brand identity. Especially for busy marketers, it’s super-efficient to have an expansive and diverse library of current, high-quality brand and on-brand images to…
SEO for Dispensaries: Grow Your Business Organically
As more states legalize recreational marijuana and municipalities offer up more licenses, cannabis retailers battle market saturation and are more and more desperate to stand out. As a part of a comprehensive marijuana marketing strategy, search engine optimization is a smart investment with long-term results. Marketing in the Cannabis Industry: Why SEO? Dispensaries face regulatory…
Why Concierge Medicine Marketing Is Different
Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…
Campaign Tracking Made Easy with A UTM Builder Tool
UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…
Solving Visual & Image Search SEO Conundrums
Image search SEO is one of the most undervalued tactics in digital marketing. Three quarters of organic search results include images, making the SERP more visual than ever. For brands looking for ways to amplify their reach and improve their position for image and video results, SEO is key. Get in the picture! Follow these…
The Very Best Brands on Social Media
Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…
Why Section 508 Compliance Matters (and How to Get It Right)
The internet serves as a great equalizer. Since its inception, the web has removed barriers to information and resources that expand horizons, connect people and provide instant access to new opportunities. Legislation like the Americans with Disabilities Act and Section 508 are designed to democratize the internet by keeping information accessible to all users, including…
2024: Google Ending Third-party Cookies – What Marketers Need to Know
Update: After an epic four-year saga with innumerable twists and turns, Google announced it will not remove third-party cookies from Chrome. This marks a stunning reversal of the company’s commitment to phase out cookies in an effort to improve its privacy standards. We have decided to leave this post unaltered so future generations can relive…
Shopify SEO: Everything You Need to Know
Shopify is one of the world’s largest ecommerce platforms, powering over one million stores in 175 countries. It stands to reason that the Canada-based company has invested heavily in positioning its users with the very best tools, including SEO. For Shopify sites, visibility equals profitability; even if you’re not an SEO expert, Shopify has the…
Win the Holiday Shopping Season with Effective Digital Marketing
Holiday season shopping is a crucial and competitive time of year for D2C brands. Whether you’re a brick-and-mortar retailer, exclusively online or rely on a multichannel approach, holiday campaigns can make – or break – your annual sales success. Give your holiday marketing efforts a fresh look with new strategies and ideas this year and…
Why the Consumer Confidence Index Matters to Businesses (And Marketers)
Since 1967, the Consumer Confidence Index (CCI) has served as an economic weathervane, allowing economists, businesses and marketers a peek inside the hearts and minds of US consumers. The CCI offers a monthly gauge of how average Americans feel the economy is working and indicates how comfortable they are making purchases big and small. The…
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
