Resources Video
Consistent Brand Voice and Tone Is the Foundation for Effective Digital Marketing
In the digital marketing world – and frankly in any business world – brand voice and tone are the core tenet for creating every piece of digital content, be it a tweet, blog post, email newsletter or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, brands have to identify…
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
Celebrating National Wildlife Day With Oneupweb
What does nature sound like? Our National Wildlife Day video aims to show just that. It was shot in the woods behind our office at The Village at Grand Traverse Commons. We’re headquartered in Traverse City, Michigan, what we believe is one of the most beautiful areas. The expansive Great Lakes are seen from bluffs…
Videos That Never Were :: Bow Hunting
Sometimes prospects come in the door and, for whatever reason, work doesn’t continue from there. It’s a natural part of being a marketing company. We never want to be the wrong fit for someone but that doesn’t mean we aren’t still proud of the products we create for them. Take, for example, this video we…
Beyond the Minute: 7 SEO Myths Debunked
Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…
The Tools for Successful Web Page Optimization: Beyond the Minute
There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…
Best Marketing Video Apps: Beyond the Minute
If you tuned into our Monday Marketing Minute on the rise of video marketing then as a marketer you know that video is not something you can ignore. But what if you don’t have the budget or resources to have professional video produced for your channels? Producing your own videos may seem too challenging, but…
Oneupweb Client Focus: Ronda Rousey
In the summer of 2018, Ronda Rousey approached Oneupweb with a unique challenge. Deep into her new career as a WWE superstar, she had no platform for directly reaching her fans on her terms. For years, the only communication Rousey had with her fans was through the media, but the ESPNs or TMZs of the…
How to Make the Most of Myspace: Beyond the Minute
In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…
April Fools’ Day Prank Video
Ah, April Fools’ Day … As you know, the Oneupweb office likes to have fun. April Fools’ Day is the perfect occasion to do just that. By – you know, pranking our coworkers, filming it and publishing it out into the World Wide Web. Have you ever wanted an April Fools’ Day prank you can…
Helping Your Franchise Stand Out
Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…
