Giving Back

We Know It's All About Community Involvement

Volunteerism is part of our DNA

Sure, we’re a work hard, play hard kind of office, but oftentimes giving back to our community is how we play.

We’re passionate about this town that we live in. That’s why you’ll find us jumping in at nearly every opportunity to volunteer. From improving cultural offerings to helping with home repairs, we’re always ready to roll up our sleeves and get our hands dirty.

Why are we so in love with Traverse City? Glad you asked. Known for its nationally recognized film festival, wine and cherry industries, TC is also a popular destination for dining, microbreweries, literature and art and has a thriving economy in manufacturing, tech, green energy and tourism. It’s plain to see why we get amped up about preserving and promoting this treasured Midwestern gem.

Traverse City isn’t just the Cherry Capital of the World. It’s our backyard. It’s the people around us. And we believe it’s our responsibility to help maintain its wonderment.

M-22 Challenge

M22 Challenge - Oneupweb - Be Relentless

Oneupweb is proud to be the presenting sponsor of the M-22 Challenge since 2012. The brand’s tri-sport race is unique, covering 22 miles of some of America’s most beautiful landscape. M-22 and Oneupweb share enthusiasm for our region, a verve for life and a desire for vitality in everything we do. We believe our Be Relentless™ mantra is perfectly suited to promote this exceptional event. But it’s more than a sponsorship. Each year Oneupwebbers participate as athletes and as volunteers, and our award-winning design team creates event logos, race shirts and promotional materials. It’s a match made in Northern Michigan heaven. Learn more about the M-22 Challenge.

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BRIM Logo - Bringing Relentless Innovation to Michigan BRIM (Bringing Relentless Innovation to Michigan)

BRIM (Bringing Relentless Innovation to Michigan)

We’re invested in supporting Michigan and working toward a thriving, diverse economy in our state. Our brainchild, BRIM, is an annual symposium that brings leading executives and entrepreneurs of Michigan together for a day of education, inspiration and networking. It’s proven to be rewarding and exhilarating, and a whole lot of fun. See last year’s agenda.

thrift store clothing at the Women's Resource Center Thrift Store in Traverse City, MI Women's Resource Center

Women's Resource Center

The Traverse City Women’s Resource Center serves survivors of domestic and sexual violence. It operates largely thanks to a volunteer staff, including many Oneupweb employees. Sure, our employees have big hearts, but we’ll let you in on a little secret: so does our CEO. For all the hours Oneupwebbers spend supporting the less fortunate in our community, we’re rewarded not only intangibly, we also earn extra vacation time for doing it. Everybody wins two-fold, and we like that kind of ROI.

AIDS/Lifecycle 7 Ride AIDS/Lifecycle 7

Aids/LifeCycle 7

When a cyclist told us he was going to bike from San Francisco to Los Angeles (545 miles) in seven days, we said, “you’re nuts.” And then we put our heads together to find a way we could get involved. The annual Aids/Lifecyle ride, with over 3000 participants, helps raise money to provide critical services to people living with HIV and Aids.

antique film reel - Traverse City Film Festival Traverse City Film Festival

Traverse City Film Festival

Independent movies, free nightly movies at the Open Space, the chance to meet directors and actors, and big names like Madonna, Phil Donahue and Michael Moore. The annual Traverse City Film Festival is an exciting event for our town, and one that Oneupweb is pleased to support. In 2008 we sponsored the Looney Tunes movie. In 2009, we decided to take it a step further, signing on to become the Open Space venue sponsor.

One for the Road - Oneupweb Digital Marketing Tour in Michigan One for the Road: Operation Michigan

One for the Road: Operation Michigan

Seven relentless Oneupweb employees, including CEO Lisa Wehr, hopped in Pearl, a 1970’s motor home, embarking on a five day tour of Michigan. Making stops in Ann Arbor, Lansing, Grand Rapids and Traverse City, Oneupweb set up shop in local parks and offered their online marketing consultation services and advice for free to any Michigan business that stopped by. Simply because it’s what they could do to help other Michigan businesses continue to survive and thrive. Want to learn more? Check out the Flickr photo set.

Shopping Cart Parade at Oneupweb Digital Marketing Office The Salvation Army Shopping Cart Parade

The Salvation Army Shopping Cart Parade

It all started with the realization that food pantries need items donated at times other than Christmas. So Oneupweb decided to step in. The result was 38 shopping carts, 3 dogs, 840 boxes of rice, 420 boxes of spaghetti noodles, 720 cans of pears, 840 boxes of mac & cheese, 360 jars of peanut butter, 360 cans of soup, 1440 cans of tuna (say it with us, that’s a lot of tuna!), 840 containers of oatmeal and an inspirational trip down Bayshore Drive that was covered by 9&10 News.

Smart Commute Week bike at Oneupweb Digital Marketing Office Smart Commute Week 2009 & 2012

Smart Commute Week 2009–2012

Oneupwebbers jump on bikes and hit the trails, all in support of Traverse City's annual Smart Commute Week. In 2009, over 25,000 miles were traveled by all of the Commuter Cup team members preventing over 20,000 pounds of carbon dioxide emissions during the 4-day period. In 2010, we went the extra mile and decided to not only Smart Commute, but take our would-be gas money and donate it to the TART Trails to purchase bike helmets for kids. We've also earned ultimate bragging rights by taking 1st place in our division in both 2009 and 2012.

State Theatre Traverse City, MI What's Playing at The State Theatre?

What's Playing at The State Theatre?

The State Theatre is located on Front Street in the heart of Traverse City. For years it sat empty until Michael Moore restored the movie theatre and opened it to the public. Today, it is a favorite among residents and tourists. And it’s completely run by volunteers, including Oneupweb. From taking tickets to making popcorn, we’re all happy to chip in.

Yamaha marching bass drums in Step and Close Step & Close

Step & Close

So the band can’t ride, you chide? They need money, honey? They’re in the red, you said? What should a school band program do to beef up their bottom line? Make a movie, of course! That thought process is exactly what brought “Step & Close” to the world! Begun as a simple recruiting device, Oneupweb’s documentary on the Traverse City West Marching Band Program exploded into a feature film. Over 1500 hours were put on the books by various Oneupwebians with the end result being a sold out Traverse City State Theater for premiere night and thousands of dollars raised for the TC West Band Program. And it doesn’t stop there as Oneupweb hopes to spread the doc as a recruiting tool for other school’s band programs.

kids enjoying the Upgrade Our Schools Program developed and financed by Oneupweb Upgrade Our Schools

Upgrade Our Schools

At Oneupweb, we’re all about having a good time. So when Suttons Bay elementary told us how much fun the students have acting and singing in plays, we jumped on board. With the UpGrade Our Schools program developed and financed by Oneupweb, first through fifth graders at Suttons Bay Elementary School know the thrill of preparing for opening night.

Oneupweb Tim Kauffold Speaking to a Traverse City Central Class A Visit From T.A.G.

A Visit from T.A.G.

The Talented and Gifted class from Traverse City Central Grade School spent an afternoon at Oneupweb. Students enjoyed a tour of the building and learned about search engine marketing from some of our resident pros.

stuffed bear - Volunteers of America Adopt-a-Family Volunteers of America Adopt-A-Family

Volunteers of America Adopt-A-Family

Through the Adopt-a-Family program, Volunteers of America provides holiday gifts and meals to those who would otherwise go without. Oneupweb is a proud participant of this program.

Black & White Habitat for Humanity Project - Color Habitat for Humanity Project Habitat for Humanity

Habitat for Humanity

We’re making a difference in our community one build at a time. Oneupwebbers roll up their sleeves up and get their hands dirty (literally) for Habitat for Humanity. Our crew assists with builds in the Traverse City area and also volunteers their time at the ReStore resale outlet in town.